# GEO Playbook · Contents for AI assistants

> Canlah AI · CC BY 4.0 · One Markdown file per chapter, same content as the web pages. Read General Edition chapter 0 first to decide your side, then the chapter for the task at hand; the Dental & Aesthetics Edition only covers what differs. Condensed agent skill: https://github.com/Canlah-AI/geo-playbook

## GEO Playbook · General Edition

- [Chapter 0 · Start here: how to read this book, and how tightly your advertising is regulated](https://canlah.ai/playbook/start.md) — The 90-day reading order, how strict your industry's rules are, and which pages you can't build
- [Chapter 1 · How AI picks its answers: what buyers ask, and which pages ChatGPT and Google's AI cite](https://canlah.ai/playbook/how-ai-answers.md) — AI reads pages live, the two engines cite different pages, and three things decide whether you get named
- [Chapter 2 · Let AI read your website: check first, then fix the settings](https://canlah.ai/playbook/open-the-door.md) — Access logs, robots.txt, firewalls and nosnippet; save how things stand before you change anything
- [Chapter 3 · Get AI to recognise your business: the same facts everywhere](https://canlah.ai/playbook/identity.md) — Name, address, phone, licences and other facts, word for word the same on your site and every profile
- [Chapter 4 · Which questions to go after: pick 30 buyer questions and record how AI answers them today](https://canlah.ai/playbook/pick-questions.md) — Where the questions come from, which are worth winning, and saving today's answers as your starting point
- [Chapter 5 · Writing pages (1): the 46 page types AI cites, and the rules for every page](https://canlah.ai/playbook/write-pages.md) — The page-type map, the limits by how tightly you are regulated, and the rules every page follows
- [Chapter 5 · Writing pages (2): the 9 most-cited page types, block by block](https://canlah.ai/playbook/page-types-core.md) — Full blueprints for price pages, price guides, comparisons, lists, one-question pages and more
- [Chapter 5 · Writing pages (3): quick cards for 33 more page types](https://canlah.ai/playbook/page-types-more.md) — Subsidies, reviews, FAQs, step-by-step guides, branch pages, legislation and more
- [Chapter 5 · Writing pages (4): 4 unverified page types, and checks before you publish](https://canlah.ai/playbook/page-types-checklist.md) — Five steps before each page goes live, the red line on lying, and common mistakes
- [Chapter 5 · Writing pages (extra): producing hundreds of pages, from studying a competitor to launching in batches](https://canlah.ai/playbook/at-scale.md) — Picking who to learn from, choosing topics, the writing pipeline, checking the numbers, launch and review
- [Chapter 6 · Beyond your website: get onto the 20 pages AI already cites](https://canlah.ai/playbook/off-site.md) — Directories, media, associations, reviews and lists, checked every month
- [Chapter 7 · Monthly retest: how to tell whether it's working and what to do next month](https://canlah.ai/playbook/measure.md) — Ask the same questions every month, and tell real change from random noise
- [Chapter 8 · Using this in a new industry: four steps to work out your approach](https://canlah.ai/playbook/new-industry.md) — Ten questions, how tightly you are regulated, ten factors and one decision table
- [Appendix A · The evidence: the numbers and sources behind every conclusion](https://canlah.ai/playbook/evidence.md) — Conclusions, sample sizes, and what you can say publicly
- [Appendix B · Templates: robots.txt, wording, outreach letters and tables](https://canlah.ai/playbook/templates.md) — Copy-ready masters, what to tell clients, outreach and review replies, and work-order headers
- [Appendix C · Five industries side by side](https://canlah.ai/playbook/industry-reference.md) — Dental and aesthetics, family law, tuition, B2B software and e-commerce across ten factors
- [Appendix D · How to write numbers, and the glossary](https://canlah.ai/playbook/glossary.md) — Rules for labelling numbers, and the book's terms

## GEO Playbook · Dental & Aesthetics

- [Chapter 0 · Start here: clinic advertising is strictly regulated, so which pages can you build?](https://canlah.ai/playbook/dental/start.md) — Which rules apply, the three checks before you start, and which of the 46 page types you can build
- [Chapter 1 · Before you write: the red lines for prices, reviews, before-and-after photos and wording](https://canlah.ai/playbook/dental/rules.md) — How firm each rule is, and what to write instead
- [Chapter 2 · Week one: check your site and save today's AI answers before you fix anything](https://canlah.ai/playbook/dental/week-one.md) — Look without changing anything, save the questions and today's answers, then change the settings
- [Chapter 3 · Get AI to recognise your clinic and your doctors](https://canlah.ai/playbook/dental/identity.md) — Keep clinic facts identical everywhere, and tie each doctor to their official registration number
- [Chapter 4 · Which patients and which questions to go after first](https://canlah.ai/playbook/dental/pick-questions.md) — Rank patient groups by yearly value, and see where each of ten question types should land
- [Chapter 5 · Writing pages (1): rules for every clinic page](https://canlah.ai/playbook/dental/write-pages.md) — Price page first, six changes to the page structure, hard requirements for Chinese and Indonesian pages
- [Chapter 5 · Writing pages (2): price pages and how-to-choose pages](https://canlah.ai/playbook/dental/price-pages.md) — Price guides, single-treatment prices, subsidies and calculators, comparing procedures (never clinics)
- [Chapter 5 · Writing pages (3): common questions, treatment facts and risk pages](https://canlah.ai/playbook/dental/fact-pages.md) — Medisave questions, eligibility and number of visits, definitions, FAQs, side effects matched to official documents
- [Chapter 5 · Writing pages (4): clinic details, credentials and trust pages, plus pre-publish checks](https://canlah.ai/playbook/dental/trust-pages.md) — Branch pages first, licence and registration checks, and the three checks before going live
- [Chapter 6 · Beyond your website: directories, lists, reviews and doctor-bylined articles](https://canlah.ai/playbook/dental/off-site.md) — Get the clinic's written authorisation first; never ask for reviews, only reply and add facts
- [Chapter 7 · Monthly retest: how to tell whether it's working](https://canlah.ai/playbook/dental/measure.md) — Ask the same questions every month; a few readings differ for dental
- [Appendix A · The rules word for word, with sources](https://canlah.ai/playbook/dental/statutes.md) — Rule numbers, original wording and links for the MOH advertising regulations, the SDC code and more (checked on SSO, 2026-09-28)
- [Appendix B · Templates and checklists](https://canlah.ai/playbook/dental/templates.md) — Directory and source lists, outreach declaration and review-reply templates, mapping table

## GEO Playbook · Law Firms

- [Chapter 0 · Start here: how far lawyers' publicity is regulated, and which pages you can build](https://canlah.ai/playbook/law/start.md) — Which rules apply, the three things to ask before you start, and which of the 46 page types a law firm can build
- [Chapter 1 · Before you write: the red lines for fees, success rates, past cases, reviews and wording](https://canlah.ai/playbook/law/rules.md) — How firm each rule is, what to write in place of what you delete, and three extra rules for family cases
- [Chapter 2 · Week one: check the website and save today's AI answers before you fix anything](https://canlah.ai/playbook/law/week-one.md) — Look without changing anything, save the questions and today's AI answers, then change the settings
- [Chapter 3 · Make sure AI identifies your firm and every lawyer correctly](https://canlah.ai/playbook/law/identity.md) — The firm's name identical everywhere, and every lawyer matched to their practising certificate
- [Chapter 4 · Which clients and which questions to go after first](https://canlah.ai/playbook/law/pick-questions.md) — Rank matter types by the business they bring in a year, and decide where each kind of law-firm question should land
- [Chapter 5 · Writing pages (1): rules for every law-firm page](https://canlah.ai/playbook/law/write-pages.md) — Fees page first, a few changes to the page structure, hard requirements for Chinese pages
- [Chapter 5 · Writing pages (2): fees pages and how-to-choose pages](https://canlah.ai/playbook/law/price-pages.md) — Fee guides, single-matter fees, legal aid and limits, fee estimates, comparing procedures (never firms)
- [Chapter 5 · Writing pages (3): FAQ, process, deadline and case-law pages](https://canlah.ai/playbook/law/fact-pages.md) — One question per page, requirements and process, second opinions, definitions, case summaries, new-rule explainers, Muslim marriages
- [Chapter 5 · Writing pages (4): offices, credentials and trust pages, plus pre-publish checks](https://canlah.ai/playbook/law/trust-pages.md) — Office pages, register lookups, engagement process and confidentiality, reputation and data pages, the hand-over self-check
- [Chapter 6 · Beyond your website: the Law Society directory, rankings, reviews and articles bylined by lawyers](https://canlah.ai/playbook/law/off-site.md) — Fixed service fees only; nothing paid to referral platforms; reviews can be requested, on four conditions
- [Chapter 7 · Monthly retests: how to tell whether it is working](https://canlah.ai/playbook/law/measure.md) — Ask the same questions again every month, and read the two legs separately
- [Appendix A · The rules word for word, with sources](https://canlah.ai/playbook/law/statutes.md) — Rule numbers, original wording and links for the PCR, the Legal Profession Act, Law Society Practice Directions and the family-law provisions (checked against SSO and the original documents, 2026-09-29)
- [Appendix B · Templates and checklists](https://canlah.ai/playbook/law/templates.md) — Source list, outreach declaration and review templates, word lists, sign-off sheet and family self-check sheet