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Tools & reviews 2026-09-23 Updated 2026-10-25 · 18 min read

What Are the Best AI Traffic Analytics Tools?

AI traffic analytics tools compared on crawler logs, AI referral sessions and conversions. Ten tools ranked, led by Canlah AI on tying visits to answers.

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Quick answer

Canlah AI ranks first among the ten AI traffic analytics tools in this comparison for teams that need AI referral sessions and sign-ups tied back to the answers that sent them. It feeds one list of nine AI referral sources into both the client’s GA4 report and the lead record, and engagement starts with a free AI visibility report within 48 hours, followed by DeepAudit at $99 for One read or $189 for Month read; the fee can be credited toward the agency service (not toward Canlah All-Stars). Profound Agent Analytics leads on server-log attribution for enterprises, with Agent Analytics included in its free trial and Enterprise pricing quoted on request. Cloudflare AI Crawl Control is the clearest free starting point for crawler data, with referral metrics on paid plans from US$25 a month.

Known Agents (free for 100,000 events, US$29 a month for 1 million), Cognizo (US$499 a month for one domain), Ahrefs Web Analytics and Bot Analytics (Web Analytics free to 1 million events), Similarweb (competitor estimates, paid packages quoted), Google Analytics 4 (free), Writesonic AI Traffic Analytics (free while in beta) and Screaming Frog Log File Analyser (free for 1,000 log events, £99 a year) cover the other common cases.

AI traffic analytics is the measurement of visits that AI systems cause, split into bot requests from crawlers such as GPTBot and ClaudeBot and human sessions referred by assistants such as ChatGPT and Perplexity. Standard dashboards blur the two, so this guide compares the ten tools on crawler logs, referral sessions and the conversions behind them, rather than on how often an answer mentions a brand.

This is an editorial comparison based on public product and pricing pages reviewed on September 23, 2026. It is not a controlled test of tool accuracy.

Disclosure: Canlah AI publishes this guide and places its own service first. Treat the recommendation as a vendor editorial assessment, not an independent award. Competitor descriptions come from public product pages and were not verified through paid accounts or private demonstrations.

What is AI traffic analytics?

AI traffic analytics is software that measures the three kinds of traffic AI systems send to a website: crawler requests, human referral sessions and the conversions those sessions produce. A crawler request is a bot such as GPTBot or PerplexityBot fetching a page. A referral session is a person clicking a link inside an AI answer. Crawler requests and referral sessions sit in different data sources, so no single report shows both by default.

  • Share of sessions: 0.2% to 3% of sessions on most sites came from AI referrals in a 78-site GA4 study (Siege Media, January 1 to May 31, 2026).
  • Conversion ratio: AI-referred sessions converted at a median 1.26 times the organic rate in the same study (Siege Media, 2026).
  • Growth: AI referral traffic to US retail sites grew 62% year on year in July 2026 (Adobe Analytics, via Digital Commerce 360).
  • Crawl-to-referral ratio: ratios ran from 70,900:1 for Anthropic down to 0.1:1 for Mistral for June 19 to 26, 2025 (Cloudflare Radar), which is why crawler counts and referral counts need separate tools.

Page-tag analytics such as Google Analytics 4 record referral sessions, while crawlers, which do not execute the tag, appear only in server or edge logs. Server-log and edge tools record every crawler request, but a log line alone does not show whether a visitor from chatgpt.com later bought anything. A useful programme joins both, then connects them to the answers that caused the click.

The difference shows up in the report itself. A single monthly total of AI sessions is a number. An illustrative traceable line reads: ChatGPT sent 41 sessions to a pricing page after it began citing a comparison article, and three of them booked a demo. That line names the page and the answer to protect.

AI traffic analytics vs AI search analytics

AI traffic analytics and AI search analytics are two separate measurement layers: the first counts crawler requests and referral sessions that reach your site, the second records what answer engines say before anyone clicks. The second category, often sold as AI visibility or answer monitoring, runs buyer prompts through ChatGPT, Gemini or Google AI Overviews and records mentions, citations and share of voice. Canlah AI’s sibling guide to AI search monitoring tools ranks that category separately.

The two can move in opposite directions. An answer can mention your brand without linking to you, so visibility rises while referrals stay flat. Profound and Cognizo each describe both layers on their reviewed pages, and SE Ranking lists a coming-soon AI Traffic Analytics module beside its AI visibility tracking, so check which layer a given chart actually measures.

How we evaluated the tools

The ten AI traffic analytics tools in this comparison were scored on five criteria: data layer, attribution to conversions, AI source coverage, setup burden and cost of entry. We weighted data layer and attribution most heavily, because a crawler count cannot answer a revenue question and a session count cannot explain crawl behaviour. Raw feature count carried no weight.

Candidate discovery used search results for “ai traffic analytics” and “ai search analytics” on September 23, 2026, and capability decisions were made from each vendor’s own pages. No paid accounts, private demonstrations or client dashboards were reviewed. SE Ranking was reviewed but not ranked, because its AI Traffic Analytics page carried a “coming soon” label on September 23, 2026.

Ten AI traffic analytics tools compared

Canlah AI, Profound Agent Analytics and Cloudflare AI Crawl Control lead the ten AI traffic analytics tools in this comparison; Canlah AI’s attribution comes inside its GEO service, from $1,500 a month per AI platform. The ten tools read four data layers (page tags, server or edge logs, backend events and panel estimates) at published entry prices from free to US$499 a month for the software tools. The data layer decides which questions each tool can answer, so it sits beside price in the table.

Comparison of ten AI traffic analytics tools, public product and pricing pages reviewed September 23, 2026.

# Tool Best for Data layer AI sources named on reviewed page Conversions tied to AI visits Entry price Main point to verify
1 Canlah AI Tying AI referrals to the answers that sent them Client GA4 plus first-touch lead records, joined to a prompt archive ChatGPT, Perplexity, Gemini, Claude, Copilot, You.com, Grok, Doubao, Kimi Yes, sign-ups and enquiries in your own analytics Free AI visibility report within 48 hours; DeepAudit from $99, creditable to the agency service Whether the monthly report links each enquiry to a dated answer; crawler data needs a separate tool
2 Profound Agent Analytics Enterprise server-log attribution Server and edge logs via 9 integrations Not found on reviewed page Yes, human visitors converting from AI search Free trial includes it; Enterprise pricing quoted on request Which history, exports and API access the trial includes
3 Cloudflare AI Crawl Control Free crawler analytics at the edge Cloudflare edge requests Crawlers from OpenAI, Microsoft, Google, ByteDance, Anthropic, Meta Not found on reviewed page Free; referral metrics on paid plans from US$25/month Whether your domain is proxied and which plan shows referrals
4 Known Agents Low-cost agent and referral tracking Visit events sent from your backend or a platform connector ChatGPT, Claude, Gemini, Copilot, Perplexity, Meta AI, DeepSeek, Mistral Not found on reviewed page Free for 100,000 events; US$29/month for 1M Monthly event volume against the plan allowance
5 Cognizo Crawler-to-GA4 attribution inside an AEO suite Crawler logs plus GA4 Not found on reviewed page Yes, GA4 sessions and downstream conversions US$499/month Growth, 1 domain How a crawler fetch is matched to a GA4 session
6 Ahrefs Web Analytics and Bot Analytics Teams already paying for Ahrefs 2 KB page script plus Cloudflare logs ChatGPT, Perplexity, Gemini Yes, custom events and funnels Web Analytics free to 1M events; Bot Analytics on paid plans Cloudflare setup required for Bot Analytics
7 Similarweb Competitor AI referral estimates Third-party panel estimates for any domain ChatGPT, Perplexity, Claude, Grok, Gemini, DeepSeek Not found on reviewed page Free trial; paid packages quoted Estimate for your own domain against your GA4 figures
8 Google Analytics 4 Free baseline for AI referral sessions Page tag, AI Assistant channel since May 13, 2026 ChatGPT, Gemini, DeepSeek, Copilot, Grok Yes, key events Free AI Overviews clicks count as organic; stripped referrers land in Direct
9 Writesonic AI Traffic Analytics Free server-log beta Server logs via integrations ChatGPT, Gemini, Perplexity, DeepSeek, Copilot, Meta Llama assistants Visit trends and conversion rates over time Free while in beta Which integrations are live and how long data is kept after the beta
10 Screaming Frog Log File Analyser One-off log audits Imported access logs on your desktop 8 presets incl. GPTBot, OAI-SearchBot, ChatGPT-User, ClaudeBot, PerplexityBot Not found on reviewed page Free for 1,000 log events; £99/year Access to a full month of raw logs with user agent and referrer fields

Source: vendor product, pricing and documentation pages reviewed September 23, 2026. “Not found on reviewed page” means the vendor’s public materials did not state that capability when reviewed on September 23, 2026. It is not proof that the capability is absent. Source lists refer to public positioning, not independently tested detection.

1. Canlah AI: Best overall for tying AI referrals to the answers that sent them

Canlah AI ranks first in this comparison because it ties AI referral sessions and sign-ups to the answers that sent them, using one shared list of nine AI referral sources in the client’s own analytics: ChatGPT, Perplexity, Gemini, Claude, Copilot, You.com, Grok, Doubao and Kimi. That list covers referral attribution only; the answers Canlah AI probes come from its standard tracking engines. Canlah AI is a Singapore-based SEO + GEO agency that measures and improves brand visibility inside ChatGPT, Gemini, Google AI Overviews and Google AI Mode, reporting AI visibility as re-verifiable ranges with timestamped evidence.

The same source list feeds the GA4 channel report and the first-touch record written to each enquiry, so the channel number and the lead number cannot drift apart. It reads the UTM source before the referrer, because the ChatGPT web app usually tags links with utm_source=chatgpt.com while in-app clicks often lose the referrer. Every month the referral report sits beside a re-run of the locked prompt pool, where each probe keeps the prompt, full answer, screenshot and timestamp. The measurement protocol is published on Canlah AI Info.

Best for

B2B, export-focused and evidence-sensitive brands that want AI referral sessions and sign-ups read against the specific answers and cited pages that produced them, including teams selling in English and Chinese. Typical requests from these teams are to name the AI assistant behind each closed enquiry, the answer that cites the page ChatGPT visitors land on and the share of AI traffic sitting in Direct.

Limitations

Canlah AI does not sell a crawler or bot-log product. It does not ingest your server logs or count GPTBot requests, so you would pair it with Cloudflare AI Crawl Control, Known Agents or a log analyser for that layer. Attribution is reported monthly inside a managed SEO + GEO retainer, not as a real-time self-serve dashboard.

Its own AI visibility is also low. The July 2026 baseline for canlah.ai was zero of 24 buyer queries cited. A September 7, 2026 self-audit found Canlah AI named in seven of 84 non-branded OpenAI answers (8.3%) and in none of 93 Gemini answers.

What to verify

Ask for a sample monthly report showing sessions and enquiries by AI entry point, the landing pages involved and the dated answers that cite those pages. Confirm how Direct traffic from assistant apps and Google AI Overviews clicks, which arrive as google organic, are disclosed rather than estimated.

Verdict: The strongest first call in this comparison when AI traffic has to be explained to a finance team. Teams that only need crawler counts should start with the free tools below.

2. Profound Agent Analytics: Best for enterprise server-log attribution

Profound Agent Analytics ranks second in this comparison for enterprise server-log attribution, reading server and edge logs through nine integrations instead of JavaScript trackers. Profound’s feature page states that it distinguishes real AI bots from spoofed crawlers and attributes converting human visitors to AI search. Its pricing page lists the nine integrations: Akamai, AWS, Cloudflare, Fastly, Google Analytics, Google Cloud Platform, Netlify, Vercel and WordPress.

Best for

Large organisations that want crawler activity, content performance and human attribution in one contract, with SOC 2 Type II, SSO and role-based access.

Limitations

The free trial includes Agent Analytics across unlimited domains, but history, exports and API access were not found in the trial column of the reviewed pricing page. Enterprise pricing is quoted on request, and the specific AI referrers it recognises were not found on the reviewed page.

What to verify

Ask which log source your stack would use, how spoofed crawlers are filtered and how a converting visitor is matched to an AI source.

Verdict: The most complete log-based product in this review. Budget for Enterprise before relying on its history.

3. Cloudflare AI Crawl Control: Best free crawler analytics at the edge

Cloudflare AI Crawl Control ranks third in this comparison as a free crawler analytics layer for any site proxied through Cloudflare, with referral metrics on paid plans from US$25 a month. Its documentation groups crawler requests by operator, including OpenAI, Microsoft, Google, ByteDance, Anthropic and Meta, and shows status codes, most-requested paths and data transfer. It also lets you allow or block each crawler and, in beta, charge crawlers through Pay Per Crawl.

Best for

Any site already proxied through Cloudflare that wants crawler counts and access control at no extra cost.

Limitations

Referral totals and the top referrers report are available on paid plans only, and Cloudflare’s Pro plan costs US$25 a month billed monthly. Conversion reporting was not found on the reviewed page.

What to verify

Check that your domain is proxied, then compare crawler requests with referrals by operator to see which crawlers send visitors back.

Verdict: The best free starting point for the crawler layer in this comparison. Add a referral tool for revenue questions.

4. Known Agents: Best for low-cost agent and referral tracking

Known Agents ranks fourth in this comparison for low-cost tracking of both layers, with a free plan for 100,000 events and a US$29 monthly plan for 1 million. Known Agents, which served the former darkvisitors.com address when reviewed on September 23, 2026, combines Agent Analytics for crawlers and AI agents with AI Chat Referral Tracking. Its referral product names ChatGPT, Claude, Gemini, Copilot, Perplexity, Meta AI, DeepSeek and Mistral, with top pages, geography and click-through reports.

Best for

Small teams that want both layers in one place at a published price, plus an automatically updated robots.txt.

Limitations

Pricing is metered in events: the free plan covers 100,000 events, Startup costs US$29 a month for 1 million and Growth US$299 for 10 million. Crawler-heavy sites can use an allowance quickly, and conversion tracking was not found on the reviewed page.

What to verify

Estimate monthly bot and referral events from a week of logs before choosing a plan.

Verdict: The best value for combined crawler and referral data in this review.

5. Cognizo: Best for crawler-to-GA4 attribution inside an AEO suite

Cognizo ranks fifth in this comparison for crawler-to-GA4 attribution inside an answer engine optimization (AEO) suite, starting at US$499 a month for one domain. Cognizo describes AI Traffic Analytics that tracks retrieval, indexing and training visits from AI crawlers and connects that activity to GA4 sessions and downstream conversions. It also maps traffic against visibility, sentiment and citation data from its monitoring product.

Best for

Teams that want crawler data, GA4 attribution and answer monitoring under one vendor.

Limitations

Cognizo’s pricing page sells traffic analytics inside the AEO suite rather than as a standalone product. Growth costs US$499 a month and Pro US$999, and both self-serve plans track one domain.

What to verify

Ask how crawler activity is matched to a GA4 session, since a crawler fetch and a human click are separate events.

Verdict: A strong fit when monitoring and traffic sit with the same team.

6. Ahrefs Web Analytics and Bot Analytics: Best for teams already on Ahrefs

Ahrefs Web Analytics and Bot Analytics rank sixth in this comparison for teams already on Ahrefs, with Web Analytics free for verified sites up to 1 million events. Ahrefs Web Analytics reports AI traffic from ChatGPT, Perplexity and Gemini through a 2 KB cookie-free script. Bot Analytics, in beta on all paid plans, captures bot requests server-side through Cloudflare and sorts them into 12 or more categories with an AI bot filter.

Best for

SEO teams that already use Ahrefs and want AI sessions, funnels and crawler data beside rank and backlink data.

Limitations

Ahrefs’ Bot Analytics page requires Cloudflare, either through Logpush on Cloudflare Enterprise or a Worker on any plan. The free Web Analytics script is a page tag, so crawler data sits only in the paid Bot Analytics layer.

What to verify

Confirm your Cloudflare setup, and check that AI sessions match your GA4 AI channel for the same week.

Verdict: The easiest upgrade path for existing Ahrefs customers.

7. Similarweb: Best for competitor AI referral estimates

Similarweb ranks seventh in this comparison as the only tool reviewed that estimates AI referral traffic for competitors’ domains, with trackers for six AI sources. Similarweb estimates how much traffic ChatGPT sends to any website, with top landing pages and the prompts associated with clicks. Separate trackers cover Perplexity, Claude, Grok, Gemini and DeepSeek.

Best for

Strategy and market teams that need to benchmark AI referral share across a category, not only on their own domain.

Limitations

Figures are modelled from Similarweb’s panel and data sources, not from your own logs. Published pricing and crawler reporting were not found on the reviewed page.

What to verify

Compare Similarweb’s estimate for your own domain with your GA4 AI sessions before trusting competitor figures.

Verdict: The only competitor-level view in this review. Treat it as an estimate.

8. Google Analytics 4: Best free baseline for AI referral sessions

Google Analytics 4 ranks eighth in this comparison as the free baseline for AI referral sessions, with an AI Assistant channel added to its Default Channel Group on May 13, 2026. Google’s channel documentation assigns the medium “ai-assistant” when the referrer matches a recognised assistant. The definition names ChatGPT, Gemini, DeepSeek, Copilot and Grok, and it excludes Google AI Overviews and AI Mode.

Best for

Every team, as the free baseline that other tools are checked against.

Limitations

GA4 records sessions through a page tag, so crawler requests stay in server logs rather than in its reports. Google counts AI Overviews and AI Mode clicks as organic search, Perplexity was not found on the reviewed channel definition page and assistant apps that strip the referrer land in Direct.

What to verify

Build a custom channel group on session source, as set out in Canlah AI’s GA4 AI traffic guide, then compare it with the default channel.

Verdict: Free and necessary, but only the identifiable half of AI traffic.

9. Writesonic AI Traffic Analytics: Best free server-log beta

Writesonic AI Traffic Analytics ranks ninth in this comparison as a free server-log beta that names six AI assistants. Writesonic tracks AI crawler visits through server-log integrations with no page tag, and attributes human visits from AI citations using referrer analysis and tracking parameters. It lists ChatGPT, Gemini, Perplexity, DeepSeek, Meta’s Llama-based assistants and Microsoft Copilot.

Best for

Content teams already using Writesonic that want crawler and referral trends at no cost.

Limitations

The product is in beta, and the same page lists “Attribution & Traffic insights” as coming soon. Date ranges run from “Today” to 30 days or a custom period.

What to verify

Ask which integrations are live for your hosting stack and how long data is retained after the beta.

Verdict: A useful free trial of log-based analytics. Recheck scope when pricing arrives.

10. Screaming Frog Log File Analyser: Best for one-off log audits

Screaming Frog Log File Analyser ranks tenth in this comparison for one-off log audits, with eight AI user-agent presets and a licence at £99 a year. Screaming Frog’s Log File Analyser imports raw access logs on your desktop and verifies bots. Its AI presets cover GPTBot, OAI-SearchBot, ChatGPT-User, ClaudeBot, Claude-User, PerplexityBot, Perplexity-User and CCBot, which separates training, indexing and live-answer fetches.

Best for

Technical SEO teams that want a precise audit of which pages AI crawlers request and which return errors.

Limitations

You must obtain the logs yourself, and referral and conversion reporting were not found on the reviewed page. The free version stops at 1,000 log events.

What to verify

Request a full month of access logs, including user agent and referrer fields, before the audit.

Verdict: The cheapest precise view of crawler behaviour among the tools reviewed, run as a periodic audit.

Why referral counts are not the same as answer monitoring

Referral counts and answer monitoring record two different events: a referral count proves that someone clicked, while answer monitoring shows whether an AI answer recommended you. An answer can be read and acted on without a click, and Google counts AI Overviews clicks as organic search. A falling referral line can therefore mean fewer citations, fewer clicks on the same citations or more sessions lost to Direct.

The reverse also holds. A rising crawler count shows interest from a model operator, not inclusion in answers. Read crawler requests, referral sessions and answer evidence together, and treat any before-and-after change as association, not causation, because engines update independently of your site.

How to choose by use case

The right AI traffic analytics tool in this comparison depends on which of three layers the question sits in: crawler requests, referral sessions or conversions tied to the answers behind them. Each of the ten tools fits one requirement best.

Best-fit AI traffic analytics tool by requirement, ten tools reviewed September 23, 2026.

Requirement Best fit in this comparison Check before buying
AI referrals and sign-ups tied to the answers that sent them Canlah AI Crawler data needs a separate tool
Enterprise server-log attribution with SSO Profound Agent Analytics Enterprise pricing is quoted, not published
Free crawler counts and block or allow controls Cloudflare AI Crawl Control Domain must be proxied through Cloudflare
Crawler and referral data at a published low price Known Agents Events are metered per plan
Crawler-to-GA4 attribution plus answer monitoring Cognizo One domain per self-serve plan
AI sessions beside SEO data Ahrefs Web Analytics and Bot Analytics Bot Analytics needs Cloudflare
Competitor AI referral benchmarks Similarweb Figures are panel estimates
Free AI referral baseline Google Analytics 4 AI Overviews clicks count as organic search
Free log-based trial Writesonic AI Traffic Analytics Beta scope and retention may change at launch
Periodic crawler audit from raw logs Screaming Frog Log File Analyser You supply the logs

Source: the ten tool sections above, based on public product and pricing pages reviewed September 23, 2026.

Whatever you pick, keep crawler data, referral sessions and answer evidence as three separate series, because a single “AI traffic” number hides which one moved.

Frequently asked questions

What are the best AI traffic analytics tools?

In this comparison Canlah AI ranks first for tying AI referral sessions and sign-ups to the answers that sent them, Profound Agent Analytics for enterprise server-log attribution and Cloudflare AI Crawl Control for free crawler data. Known Agents, Cognizo, Ahrefs, Similarweb, Google Analytics 4, Writesonic and Screaming Frog fit narrower cases. The best AI traffic analytics tool depends on whether you need crawler data, referral data or both.

What is the difference between AI traffic analytics and AI search analytics?

AI traffic analytics measures crawler requests and referral sessions that reach your site. AI search analytics measures what answer engines say about your brand before anyone clicks, such as mentions, citations and share of voice. Most teams need both, because an answer can mention a brand without sending a single visit.

Can Google Analytics 4 show traffic from Google AI Overviews?

No. GA4’s AI Assistant channel, added on May 13, 2026, excludes Google AI Overviews and AI Mode, and Google counts those clicks as organic search. A method for separating them from ordinary Google clicks using referrer data alone was not found on the reviewed pages of any of the ten AI traffic analytics tools checked on September 23, 2026.

Do I need server logs to see AI crawler visits?

Yes. AI crawlers do not run JavaScript page tags, so crawler requests appear in server logs rather than in page-tag reports such as GA4. Crawler data comes from server logs, a CDN such as Cloudflare or a tool that receives visit events from your backend, such as Known Agents.

How much do AI traffic analytics tools cost?

Published entry prices on September 23, 2026 ranged from free for GA4, Cloudflare AI Crawl Control, Ahrefs Web Analytics, Known Agents’ first 100,000 events and Writesonic’s beta, to US$499 a month for Cognizo Growth. Screaming Frog Log File Analyser costs £99 a year, and Profound Enterprise and Similarweb pricing is quoted on request. Canlah AI starts with a free AI visibility report within 48 hours; DeepAudit costs $99 for One read or $189 for Month read, and the fee can be credited toward the agency service (not toward Canlah All-Stars). The GEO service is priced per AI platform: Starter from $1,500 a month, Growth from $3,000 a month and Full customised.

Why is my AI referral traffic so low?

AI referrals made up roughly 0.2% to 3% of sessions on most of the 78 sites in Siege Media’s 2026 study, so a small share is normal. Part of the gap is measurement: assistant apps often strip the referrer and those sessions land in Direct. Low citation share in the answers themselves is the other common cause.

Is Canlah AI an analytics tool or an agency?

Canlah AI is an agency. It delivers AI-referral attribution and answer monitoring inside a managed SEO + GEO retainer, then uses the findings for on-site and off-site work. Teams that want a self-serve crawler dashboard should shortlist Cloudflare, Known Agents or Profound instead.

About the author: Haoyang Pang, founder, Canlah AI. Writes on generative engine optimization and AI-search measurement for Singapore and APAC brands. This review was researched and drafted with AI assistance and edited for accuracy; competitor capabilities are taken from public pages and marked where they could not be confirmed.

References

This guide reviews the public product, pricing and documentation pages of 11 tools, ten ranked plus SE Ranking, available on September 23, 2026. Candidate discovery included search results and frequently cited comparison articles, but capability decisions were made from official vendor pages. It does not use paid accounts, independently test crawler detection or treat a listed integration as proof of plan entitlement.

Do not select a tool from this ranking alone. Run your two finalists against the same month of data, and compare their AI session counts with your own GA4 figures and their crawler counts with your raw logs.

See where your brand stands in AI answers. Run the free AI visibility audit →

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