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By Canlah AI · Public edition v1.0 · October 2026

AI Digital Marketing in Practice: a free book in Chinese on marketing with Claude and ChatGPT

This book is written in Simplified Chinese. This page describes it in English; every download below is the Chinese edition. Chinese page →

A hands-on book for teams marketing to overseas buyers. Across 21 chapters, from buyers’ own words to being recommended by AI, each piece of marketing work is split into what AI drafts and what a person decides, with the exact prompts, what to check and where it goes wrong.

Download Volume 1 · 20.3 MB Volume 2 · 12.0 MB

Read the 22-page sample first →

Free, no email needed. Volume 1 is chapters 1–14; Volume 2 is chapters 15–21 and the appendices.

Cover of AI Digital Marketing in Practice (《AI 数字营销实战》)

The book in numbers

  • 1,126

    pages in four parts and 21 chapters

    Public edition v1.0 · Oct 2026

  • 365

    figures: screenshots, method diagrams and charts

    At least one method diagram per chapter

  • 11

    companion skills that install in Claude and ChatGPT

    Plus 54 practice datasets and 21 answer keys

AI Digital Marketing in Practice (《AI 数字营销实战》, public edition v1.0, October 2026) is a Simplified Chinese book by Canlah AI: 1,126 pages, 21 chapters and 365 figures on how teams selling overseas run marketing with Claude and ChatGPT — insight, positioning, brand guides, localisation, content, social, paid media, measurement, email and B2B outreach, then SEO in the age of AI Overviews, GEO and AI shopping assistants. Its one stance: AI researches and drafts, a person directs — people set the goals, check the facts and sign off on spend and anything published. Every number in the book carries a source and a date, and it promises no rankings or exposure.

Who it is for

  • Owners of businesses going overseas

    The company sits in China or Singapore, the customers in the US, UK or Germany, and a marketing team of three to five makes many calls on its own.

  • Marketers working in overseas markets

    Writing English copy, reading ad dashboards and answering customer email every day, and wanting to know which of those jobs AI can take.

  • People applying for marketing roles

    Wanting to know what a 2026 marketing hiring manager actually expects you to be able to do.

No coding needed: everything happens in the web or desktop apps of Claude and ChatGPT, and where a script is needed, AI writes it.

Every chapter has the same shape

  1. 01 What you will learn
  2. 02 A 300-word opening story
  3. 03 The body: how the job was done, what AI changed, what people own
  4. 04 A worked example: tool, entry point, the exact prompt, what to check
  5. 05 At least three named, sourced cases
  6. 06 Practice data and three exercises
  7. 07 Common mistakes and a pre-publish checklist

Two fictional companies run through the book: NorthBar, a US protein-bar brand, shows the consumer playbook; FabPulse, a Shenzhen equipment-monitoring company, shows B2B and completes every workflow with ChatGPT and Codex alone.

Contents 21 chapters

Part 1 · Principles

What AI has actually changed in marketing, and where you should stand in it.

  1. Chapter 1 39 pp

    What AI changed in marketing

    AI 改变了营销的什么

    Tell “using AI” from “scaling it”, and learn which numbers to trust

  2. Chapter 2 39 pp

    Five levels: you are the director

    五个层级：你当总监

    Five levels and a permission ladder that decide how much of a task goes to AI

  3. Chapter 3 40 pp

    The basics of working with AI

    和 AI 合作的基本功

    Whether your accounts are allowed, how to grade your material, and prompts that make up less

Part 2 · Doing today’s marketing faster and better

From insight and positioning to content, ads, email and B2B outreach: which steps go to AI and which a person must decide.

  1. Chapter 4 63 pp

    Insight: finding buyers’ own words with AI

    洞察：用 AI 找到买家的原话

    Turn reviews and support logs into the words buyers actually use

  2. Chapter 5 54 pp

    Competitors, positioning and the growth maths

    竞品、定位与增长账

    A facts-only competitor table, then acquisition cost and payback worked out

  3. Chapter 6 47 pp

    Brand guide, voice and assets

    品牌说明书、语气与资产

    A brand guide written for AI to read, shared by both tools

  4. Chapter 7 49 pp

    Localisation: from a Chinese draft to native markets

    本地化：从中文起草到母语市场

    Think it through in Chinese, write straight in the target language, then let two AIs check each other

  5. Chapter 8 43 pp

    Content and creative: copy, images, video

    内容与创意生产：文、图、视频

    From the content calendar to one draft for four platforms; making and labelling images and video

  6. Chapter 9 61 pp

    Social media and creators

    社媒运营与达人

    Six steps to posting daily; screening creators, writing briefs, disclosure

  7. Chapter 10 55 pp

    Paid media: the platform’s AI runs it, people own goals and stop-losses

    投放：让平台 AI 跑，人管目标和止损

    What five ad platforms automate, and what people still own: goals, stop-losses, validation

  8. Chapter 11 46 pp

    Landing pages and experiments

    落地页与实验

    How to audit the first screen, and check traffic before any A/B test

  9. Chapter 12 52 pp

    Measurement, attribution and incrementality

    测量、归因与增量

    Answer what platform reports cannot, with control groups

  10. Chapter 13 53 pp

    Email, support and retention

    邮件、客服与留存

    Five automated emails and an AI support agent: launching them and proving they work

  11. Chapter 14 52 pp

    B2B, ABM and LinkedIn

    B2B、ABM 与 LinkedIn

    Derive target accounts from closed deals, and write outreach to each country’s rules

Part 3 · The new front door: from being found to being chosen by AI

Once buyers ask AI which one to buy, how you still get found, recommended and bought.

  1. Chapter 15 52 pp

    Search foundations: SEO in the age of AI Overviews

    搜索地基：AI 概览时代的 SEO

    Five website fundamentals that still cannot be skipped after AI Overviews

  2. Chapter 16 52 pp

    GEO: getting recommended by AI

    GEO：被 AI 推荐

    Measure and improve “does AI recommend you” as a distribution

  3. Chapter 17 47 pp

    AI shopping assistants and product data

    AI 导购与商品数据

    Match the product feed to AI shopping specs, with evidence behind every attribute

  4. Chapter 18 52 pp

    Buying ads inside AI

    在 AI 里买广告

    What ad placements inside AI can buy, and what a $300 test can prove

Part 4 · Making it stick

How a task runs itself every week without incident, how to run the team and the numbers, and which lines never to cross.

  1. Chapter 19 54 pp

    Skills, agents and automation

    Skills、agent 与自动化

    Write repeat work as Skills, put it on a schedule, and hand over control one level at a time

  2. Chapter 20 54 pp

    Team, governance, cost and ROI

    团队、治理、成本与 ROI

    A one-page policy, one approval sheet, and cost and return counted separately

  3. Chapter 21 50 pp

    Compliance, copyright and cross-border data

    合规、版权与数据出境

    The seven lines overseas marketing crosses most often, and approval records that prove compliance

What is in the companion pack

  • 21 chapter folders, each with that chapter’s practice data (54 CSV files in all, every one fictional and with a few traps built in) and an answer key.
  • A companion skill pack: 11 skills packaged three ways (one plugin, single skills and a project folder), with installation notes; chapter 19 shows three ways to install them without a terminal. All files are in Chinese.

Free downloads (Chinese edition)

Direct downloads: no email, no sign-up.

Want it done for you?

The book teaches the method. If you want chapter 16 run as a GEO service re-tested every month, book a 30-minute call or ask us on WhatsApp.