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GEO Playbook for Singapore dental and aesthetic clinics

GEO (generative engine optimization) means being named when patients ask ChatGPT or Google’s AI. This is a free, step-by-step method from Canlah AI for Singapore dental and aesthetic clinics, written within the MOH advertising regulations and, for dentists, the SDC code.

Start reading: Chapter 0 → PDF · 3.4 MB
Publisher
Canlah AI
Version
1.0
Published
Updated
Rules checked
Licence
CC BY 4.0

The SDC code covers dentists. For doctor-run aesthetic clinics the SMC code applies, and we did not obtain its original. See Limits ↓

Free to read and reuse · No ranking promises · Not legal advice

The numbers behind this edition

  • 38 / 50

    ChatGPT citations that went to government and public bodies

    12 questions · 23 Sep 2026

  • 39 / 52

    Google AI Mode citations that went to clinics and other commercial sites

    12 questions · 23 Sep 2026

  • 31 / 46

    page types a clinic can build on its own website within the rules

    Chapter 0 · page-type list

GEO Playbook: Dental & Aesthetics Edition (v1.0, September 2026) is a free method from Canlah AI, a Singapore SEO and GEO agency, for dental and aesthetic clinics that want to be named in AI answers. When we asked ChatGPT and Google AI Mode 12 Singapore dental and aesthetics questions on 23 September 2026, 38 of 50 ChatGPT citations (76%) went to government and public bodies, while 39 of 52 AI Mode citations (75%) went to clinics and other commercial sites. So the edition starts on the clinic’s own website — a fixed-price guide, then one page per doctor tied to the official register — and leaves off-site work until the clinic has authorised it in writing: under section 31 of the Healthcare Services Act, only the licensee or a person it authorises may advertise its services. For doctor-run aesthetic clinics, the SMC Ethical Code original was not obtained; the book is not legal advice and makes no ranking promises.

Each question was asked once on 23 September 2026, so this is one snapshot; answers in the ChatGPT and Google apps can differ. The two engines cited a different number of links, so compare who each one cites, not which number is bigger. The data is open (DOI 10.5281/zenodo.23005020) →

Find your question

Short answers. Each link opens the section of the book that explains it in full.

  1. Can we show patient reviews, star ratings or before-and-after photos on our website?

    Not on anything the clinic controls: the website, landing pages, your own social media, brochures or emails. A review a patient posts on a platform by themselves can stay up, as long as the clinic had no hand in it.

    Read Chapter 1 · 1.4 →

  2. How should we show prices on our website?

    As one fixed final price for each clearly defined service, including GST. No “from” prices, ranges, struck-through prices or limited-time offers.

    Read Chapter 1 · 1.2 →

  3. Can a marketing agency advertise for our clinic?

    Only with the licensee’s written authorisation. Under section 31 of the Healthcare Services Act, only the licensee or a person it authorises may advertise its services, and both must make sure the advertisement complies.

    Read Chapter 6 · 6.1 →

  4. Which page should we build first?

    An itemised price guide with a fixed price for every service, in English and Chinese. In the US data the book cites, price questions trigger Google’s AI Overviews more often than any other question type. Third-party price-comparison sites are largely closed to clinics, so your own price page is where AI can find your prices.

    Read Chapter 5 · 5.1 →

  5. What should each doctor’s page show?

    One page per doctor, with the registration number, a link to the official register, and titles written exactly as the register shows them. It is one of the few places the rules let you set out qualifications.

    Read Chapter 3 · 3.2 →

  6. How do we check whether ChatGPT names our clinic?

    Ask the same fixed set of patient questions every month and compare the answers with your first reading. Review counts and star ratings are recorded, but never used as a target.

    Read Chapter 7 · 7.1 →

Limits, stated up front

  • We checked the Healthcare Services Act, the advertising regulations, the MOH FAQ and the SDC ethical code against their original text, and checked rule numbers on Singapore Statutes Online on 28 September 2026. We did not obtain the original SMC Ethical Code, so for aesthetic clinics whose practitioners are doctors, any rule backed only by the SDC text is marked “original not obtained”.
  • This is not legal advice. Before you publish, have your compliance officer check Appendix A, which lists every rule with its original wording and source. Open Appendix A →
  • No one can promise you a ranking inside AI answers, and we don’t either. The book gives you a method you can run yourself and re-check every month.

About this edition

Publisher
Canlah AI (CANLAH AI PTE. LTD., Singapore)
Sources checked
Data behind the numbers
Open dataset · DOI 10.5281/zenodo.23005020
How to cite
Canlah AI (2026). GEO Playbook: Dental & Aesthetics Edition, v1.0. https://canlah.ai/playbook/dental/ This edition has no DOI of its own yet; the method’s quick guide is DOI 10.5281/zenodo.23005022.

How to read it

  • You run the clinic

    Chapter 0 shows what applies to a clinic and which pages you can build. Chapter 1 has the writing rules.

    Chapter 0 →Chapter 1 →

  • You handle marketing, or you are the agency

    Chapters 2 to 6, in order: the first week, doctor pages, which questions to go after, page types and off-site work. Links marked “→ General Edition” take you to the sections each chapter builds on.

    Chapter 2 →

  • You sign off compliance

    Chapter 1 and Appendix A: every rule with its original wording, its source and the date it was checked.

    Chapter 1 →Appendix A →

This edition only covers what differs for clinics. Everything else is in the General Edition. Open the General Edition →

Contents · Dental & Aesthetics Edition 13 chapters

Online, one page per chapter. Links marked “→ General Edition” inside each chapter go straight to the matching General Edition section.

  1. Chapter 0

    1. Start here: clinic advertising is strictly regulated, so which pages can you build?

      Which rules apply, the three checks before you start, and which of the 46 page types you can build

      4 sections
      1. 0.1 How to use this book: it only covers where dental differs from the General Edition
      2. 0.2 You are on the strict side: the three essentials, the switches and three start gates
      3. 0.3 Which of the 46 page types dental can build
      4. 0.4 What to tell the client: say up front what you will not do

  2. Chapter 1

    1. Before you write: the red lines for prices, reviews, before-and-after photos and wording

      How firm each rule is, and what to write instead

      6 sections
      1. 1.1 Three labels, stop and escalate, and written sign-off
      2. 1.2 The clinic's own prices: fixed final prices only
      3. 1.3 Official benchmarks and subsidies: their own section, with none of the clinic's prices in it
      4. 1.4 Testimonials, reviews, stars, before-and-after photos: judged by who controls the content
      5. 1.5 Wording, titles, comparisons, outbound links, FAQ: no exempt zone
      6. 1.6 What fills the gap: seven kinds of checkable fact and the three-language banned-word list

  3. Chapter 2

    1. Week one: check your site and save today's AI answers before you fix anything

      Look without changing anything, save the questions and today's answers, then change the settings

      4 sections
      1. 2.1 D1: the read-only audit and the other nine of the twelve questions
      2. 2.2 The 30-question pool: English 18 · Chinese 10 · Indonesian 2
      3. 2.3 Freezing the baseline, the noise band and the first brand-six run
      4. 2.4 Fixing the door: five gates; for dental, the WAF is the main trap

  4. Chapter 3

    1. Get AI to recognise your clinic and your doctors

      Keep clinic facts identical everywhere, and tie each doctor to their official registration number

      4 sections
      1. 3.1 The fact table and the organisation facts page (/facts)
      2. 3.2 Doctor pages: register fields and Circular 2/2022 titles
      3. 3.3 After the review slot is empty: technical-standard certification, registration status and manufacturer locators
      4. 3.4 Six-trace alignment and the five business profiles

  5. Chapter 4

    1. Which patients and which questions to go after first

      Rank patient groups by yearly value, and see where each of ten question types should land

      2 sections
      1. 4.1 Buyer groups and annual opportunity value
      2. 4.2 Four states and the ten question types: where dental questions go

  6. Chapter 5

    1. Writing pages (1): rules for every clinic page

      Price page first, six changes to the page structure, hard requirements for Chinese and Indonesian pages

      3 sections
      1. 5.1 The first page is always the all-products price guide: why dental must build it itself
      2. 5.2 The skeleton of a dental page: where dental changes the seven general rules
      3. 5.3 Chinese and Indonesian pages
    2. Writing pages (2): price pages and how-to-choose pages

      Price guides, single-treatment prices, subsidies and calculators, comparing procedures (never clinics)

      5 sections
      1. 5.4 ② Price guide page: dental's first page
      2. 5.5 ① Single-service price page: one URL per service
      3. 5.6 ⑰ Subsidy page, ㉗ parameter page, ㊳ calculator page, and a stand-in for ㊷
      4. 5.7 ④ Comparison page: compare procedures, not clinics
      5. 5.8 ㊸ Criteria-based selection guide and ㊹ concept pillar page
    3. Writing pages (3): common questions, treatment facts and risk pages

      Medisave questions, eligibility and number of visits, definitions, FAQs, side effects matched to official documents

      7 sections
      1. 5.9 ⑥ One question, one page: Medisave-type questions
      2. 5.10 ⑦ Eligibility and process page: can I have it, how many visits, how long
      3. 5.11 ⑧ Remedy and second-opinion page: the clinical skeleton
      4. 5.12 ⑫ Definition page: MedicalWebPage
      5. 5.13 ⑬ Procedure steps, ⑭ preparation lists and ⑯ schedule pages
      6. 5.14 ㉒ Collected FAQ page: the most useful page for dental and aesthetics
      7. 5.15 ㉜ Regulatory document alignment page: side-effect sections for aesthetic devices
    4. Writing pages (4): clinic details, credentials and trust pages, plus pre-publish checks

      Branch pages first, licence and registration checks, and the three checks before going live

      6 sections
      1. 5.16 ⑪ Store / branch page: the safest page for dental, built first
      2. 5.17 ㉚ Verification and lookup page and ㊴ licence wall
      3. 5.18 ㉛ Visit process page, ㉟ partners page, ㉑ privacy policy page
      4. 5.19 Rules and policy types: ⑩ ㉓ ㉖ ㉞ ㊵ ㊺
      5. 5.20 Data types: ⑲ own clinical data page and ⑱ compliance long-form PDF
      6. 5.21 Handing over: dental's three gates and common mistakes

  7. Chapter 6

    1. Beyond your website: directories, lists, reviews and doctor-bylined articles

      Get the clinic's written authorisation first; never ask for reviews, only reply and add facts

      6 sections
      1. 6.1 Before you send any letter: letter of appointment, sign-off sheet, banned-word list
      2. 6.2 Paid listings, Best / Top lists and removal requests
      3. 6.3 The four Group B steps and Singapore dental and aesthetics sources
      4. 6.4 Doctor-bylined contributions, outreach letters and supplying price material directly
      5. 6.5 Reviews: never ask, never repost; only reply and add facts
      6. 6.6 Annual rankings and long videos narrated by the doctor

  8. Chapter 7

    1. Monthly retest: how to tell whether it's working

      Ask the same questions every month; a few readings differ for dental

      2 sections
      1. 7.1 Monthly retest: how dental reads the numbers
      2. 7.2 When next month's three points fall short: fallback B; admission and settlement

  9. Appendix A

    1. The rules word for word, with sources

      Rule numbers, original wording and links for the MOH advertising regulations, the SDC code and more (checked on SSO, 2026-09-28)

      3 sections
      1. A.1 HCSA and the MOH FAQ
      2. A.2 SDC ECEG, SMC ECEG and SMC documents
      3. A.3 HSA, PDPA and cross-border

  10. Appendix B

    1. Templates and checklists

      Directory and source lists, outreach declaration and review-reply templates, mapping table

      3 sections
      1. B.1 Singapore dental and aesthetics source list
      2. B.2 Outreach letter declaration and review reply template
      3. B.3 The Annex A three-language mapping table skeleton, and the fixed monthly-report sentence

Want help with the first week?

Send us your clinic’s website on WhatsApp. We’ll tell you where the week-one check in Chapter 2 would start for your site.

Message us on WhatsApp

Or email admin@canlah.ai · WeChat CanlahAI

Prefer to start on your own? Chapter 0 →