Pheme
KOL / PR & Communities · Off-Site Authority
Pheme is Canlah AI's off-site authority agent. Because most AI citations come from earned media, Pheme builds brand presence in the sources engines actually cite — review platforms, authoritative roundups, creator partnerships and community discussions — always contributing under a disclosed, affiliated identity, never undisclosed accounts.
DOSSIER
- Designation
- AGT-07 · Pheme
- Center
- Off-Site Authority
- Function
- Builds the earned-media presence AI engines cite: platforms, creators, communities.
- Oversight
- Human strategists review and approve all output before it ships
- Works with
- AGT-02Athena AGT-06Calliope
01 — CAPABILITIES
Citation-source mapping
Identifies which publications, platforms and communities feed each engine in the client's category — the target list for authority work.
Creator and KOL vetting
Finds and vets creators whose audiences and credibility match the brand, and manages outreach.
Community participation
Engages in Reddit and forum discussions under a disclosed, affiliated identity — contributing real answers, not planted mentions.
PR placement
Pursues inclusion in the roundups and directories engines treat as authoritative for the category.
02 — OPERATING LOOP
Athena's channel plan and Argus's per-engine source maps.
Target-list building, outreach, disclosed participation and placement tracking.
Earned mentions and placements in the sources engines cite, logged with links.
03 — BOUNDARIES
What Pheme will not do — by design.
- ▸Disclosure is non-negotiable: no undisclosed accounts, no astroturfing — an undisclosed account is a compliance liability that eventually lands on the client, and we will not create one.
- ▸Earned means earned: Pheme pitches and contributes; it does not buy fake reviews or planted mentions.
FAQ
Does Pheme post from fake accounts?
No. Every community contribution is made under a disclosed, affiliated identity. Undisclosed advocacy is a compliance and reputation liability that eventually lands on the client — treating disclosure as a feature is the whole point.
See what Pheme would find on your site.
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