What Are the Best AI Visibility Tools for Agencies?

Canlah AI ranks first among the nine best AI visibility tools for agencies in this comparison, reviewed on September 23, 2026, for client work that needs a raw, client-owned evidence archive behind every report rather than a branded score. The eight self-serve tools split on client workspaces, white-label reports and per-seat pricing.

Quick answer

AI visibility tools for agencies track many client brands in AI answer engines from one account and report to each client. In this comparison Canlah AI ranks first for agencies that must defend each client number under a sceptical re-run, because every engagement locks the client’s buyer intents for 90 days and hands the client the raw answers; DeepAudit measures the gap first, from $99.

Peec AI leads credit-based multi-client tracking at US$245 a month for three client projects and three pitch projects with unlimited team and client users. Trakkr sells the most complete white-label portal in this comparison, 10 brands on a custom domain for US$500 a month. OtterlyAI Standard holds unlimited workspaces for US$189 and Rankscale Pro gives 10 brand dashboards for US$99.

The SE Ranking Agency Pack adds white-label reports and 10 client seats from US$69 a month billed annually on top of Core at US$129. Nightwatch Professional gives 25 websites and unlimited seats for €159 a month billed yearly. Scrunch Core costs US$250 for one brand workspace and AthenaHQ Starter costs US$295 with partner-referred client leads.

This is an editorial comparison based on public pricing and agency pages reviewed on September 23, 2026. It is not a controlled test of tool accuracy, and plan prices move.

Disclosure: Canlah AI publishes this guide and places its own service first. Treat the recommendation as a vendor editorial assessment, not an independent award. Competitor descriptions come from public product pages and were not verified through paid accounts or private demonstrations.

What an agency needs from an AI visibility tool that an in-house team does not

An agency AI visibility tool has to hold 10 or more client brands in separate workspaces, report to each client under the agency’s name and price the eleventh client predictably, three needs an in-house team tracking one brand never meets. The tracking engine underneath is often identical; the operating layer around it differs.

Three requirements separate an agency-ready plan:

• Client separation: each client has its own prompts, competitors and permissions.
• Client-facing output: a shareable dashboard, scheduled report or portal on the agency’s domain.
• A billing unit that scales with the book: per client project, brand dashboard, credit pool or seat, each of which punishes a different growth pattern.

Adding an eleventh client in one afternoon is a workspace problem. Proving that a client’s mention rate moved, with answers the client can re-run, is an evidence problem. The first decides margin; the second decides renewal.

How we evaluated the tools

We scored the nine AI visibility tools on five agency-weighted criteria: client workspaces at the entry agency price, white-label or client-branded reporting, the seat model, cost at 10 client brands and access to raw answers. Client workspaces and raw-answer access carried the most weight, because an agency buys a delivery system rather than a dashboard, and raw feature count carried none.

Every price and limit was read from the vendor’s own page on September 23, 2026, and unstated items were marked rather than guessed. Profound, Goodie and the Semrush AI Visibility Toolkit appear in the pricing section but are not ranked, because their agency terms are custom, pitch-only or priced per seat.

Nine AI visibility tools for agencies compared

The eight self-serve tools compared here start at US$99 a month for 10 brand dashboards at Rankscale and reach US$500 for a 10-brand white-label portal at Trakkr, while Canlah AI sells a managed GEO service, priced per AI platform from $1,500 a month, instead of seats.

Comparison of nine AI visibility tools for agencies, public pricing and agency pages reviewed September 23, 2026.

#	Tool	Best for	Agency entry price per month	Client workspaces at that price	Team and client seats	White-label or client reporting	Main point to verify
1	Canlah AI	Client-owned evidence behind every client report	GEO service from $1,500 a month per AI platform; DeepAudit from $99	One managed plan per client brand	Not sold by seat	No white-label tier; raw JSON archive belongs to the client	Which tier covers each client’s buyer intents
2	Peec AI	Credit-based multi-client tracking with pitch projects	US$245 Essential, 10,000 credits	3 client projects plus 3 pitch projects	Unlimited team users and client users	White-label reporting named on agency pricing page	Credits per prompt on each model
3	Trakkr	A fully branded client portal at a flat price	US$500 Scale	10 brands, 50 prompts each, daily	Unlimited team seats	White-label portal on the agency’s domain	Runs behind each daily data point
4	OtterlyAI	Unlimited client workspaces at a low price	US$189 Standard	Unlimited workspaces sharing 100 prompts, 150 for Agency Partners	Unlimited team members	Branded Looker Studio reports for Agency Partners	Add-on prices for Gemini, Google AI Mode and Claude
5	Rankscale	The most brand dashboards per dollar	US$99 Pro, 1,200 credits	10 brand dashboards sharing up to 4,800 answers	Unlimited seats, no per-seat charges	White-labelled dashboard links from Growth at US$385	Credit drain on wider engine sets
6	SE Ranking	Agencies already sending SEO reports to clients	US$129 Core plus US$69 Agency Pack billed annually	10 projects sharing 100 daily prompts	1 manager seat; Agency Pack adds 10 client seats	Unlimited white-label reports with the Agency Pack	AI data inside white-label reports
7	Nightwatch	Unlimited seats on one prompt and keyword plan	€159 Professional billed yearly	25 websites sharing 150 daily AI prompts	Unlimited user seats	White-label reports on Professional	Full AI answer or presence flag in reports
8	Scrunch	API-first agencies building their own client dashboards	US$250 Core	1 brand workspace, 125 prompts	5 user licences	White-label outputs through the API	Price of multi-workspace and API plan
9	AthenaHQ	Partner-led pitching and referred client leads	US$295 Starter, 3,600 credits	Per-client allocation not found on reviewed page	Unlimited seats	Not found on reviewed page	Partner pricing versus Starter

“Not found on reviewed page” means the vendor’s public materials did not state that item when reviewed on September 23, 2026. It is not proof that the item does not exist. Prices are list prices on the date reviewed; several vendors discount annual billing.

1. Canlah AI: Best overall for client-owned evidence behind every report

Canlah AI ranks first among the nine tools in this comparison for agencies whose clients will ask how a number was produced, with the GEO service priced per AI platform from $1,500 a month, a free AI visibility report within 48 hours, and DeepAudit at $99 for One read or $189 for Month read; the fee can be credited toward the agency service (not toward Canlah All-Stars). Canlah AI is a Singapore-based SEO + GEO agency that measures and improves brand visibility inside ChatGPT, Gemini, Google AI Overviews and Google AI Mode, reporting AI visibility as re-verifiable ranges with timestamped evidence.

Each engagement locks the client’s buyer intents for 90 days, runs each under at least three phrasing rotations per engine and stores every probe as a raw JSON record: prompt, full response, citations and timestamp. The archive belongs to the client, who can hand it to another provider for a re-run.

Best for

Agencies serving B2B SaaS and export clients in English and Chinese that need a measurement a client’s board can challenge, with Chinese buyer questions tested on the same AI platforms where the tier includes Chinese, and the site and off-site fixes handled by the same team that measured the gap.

Limitations

Canlah AI does not sell a white-label tier, a self-serve multi-client workspace or per-seat access. Canlah AI’s own visibility is also low: in a September 7, 2026 self-audit of 39 buyer questions run three times each, it was named in seven of 177 non-branded answers, or 4.0%. The automated report from that run scored 71 across 24 modules and was still blocked from delivery by Canlah AI’s own usability review over six defects.

What to verify

Ask for a dated sample record with prompt, phrasing, engine, full answer, cited sources and timestamp. Then ask who owns the archive if the engagement ends.

Verdict: Canlah AI is the strongest first call in this comparison when the client report must survive a re-run by someone else. For a branded self-serve portal, choose a subscription below.

2. Peec AI: Best for credit-based multi-client tracking with pitch projects

Peec AI publishes separate agency pricing at US$245 a month for Essential, US$495 for Growth and US$795 for Scale, on 10,000, 25,000 and 65,000 monthly credits. The comparison table on that page lists three, 10 and 25 client projects, unlimited team and client users on every tier and three, five and seven free pitch projects for prospect audits. The page states that agencies can “deliver white-label reporting”, and lists shareable view-only dashboards, Data Studio templates cloned per client and consolidated billing.

Best for

Agencies with three to 25 clients that want a client login per account and free pitch projects before signing.

Limitations

Credits are shared across clients, so prompts per client depend on the models and frequency chosen. The agency pricing page marks Claude, DeepSeek and Qwen on Scale as API-based, a different surface from the consumer app a buyer sees.

What to verify

Ask how many credits one prompt consumes per model and whether client users see raw answers or only shared charts.

Verdict: The most complete self-serve agency package in this comparison for teams billing three to 25 clients.

3. Trakkr: Best for a fully branded client portal at a flat price

Trakkr charges US$500 a month for Scale, which tracks 10 brands daily on 50 prompts each across all eight models it lists, with unlimited team seats, a white-label client portal and REST API access. Its agency page describes a custom domain with SSL, the agency’s logo and colours, branded sender emails, client logins and white-label PDF reports, with “zero Trakkr branding”.

Best for

Agencies whose clients should log in at the agency’s domain and never see the vendor’s name.

Limitations

Growth at US$100 covers one brand, so the portal starts at US$500. Per-prompt repeat sampling was not found on the reviewed page.

What to verify

Ask how many runs sit behind each daily data point and whether clients can export full answers from the portal.

Verdict: The strongest white-label experience in this comparison, priced as a flat 10-brand block.

4. OtterlyAI: Best for unlimited client workspaces at a low price

OtterlyAI prices Standard at US$189 a month for 100 search prompts with unlimited workspaces, unlimited team members and unlimited brand reports, while Lite at US$29 holds a single workspace. Approved Agency Partners get 150 prompts on Standard and 500 on Premium at US$489, pitch workspaces for prospects, custom Looker Studio reports with the agency’s branding and one invoice across workspaces.

Best for

Small agencies that want a separate workspace for every client from day one and a low monthly floor.

Limitations

Partner prompts are shared across all workspaces. Gemini, Google AI Mode and Claude are add-ons, and partner benefits need a separate application.

What to verify

Confirm add-on prices for the engines your clients’ buyers use.

Verdict: The lowest-cost route in this comparison to unlimited client workspaces, provided each client needs a narrow prompt panel.

5. Rankscale: Best for the most brand dashboards per dollar

Rankscale sells Pro at US$99 a month for 1,200 credits and 10 brand dashboards, tracking up to 4,800 answers depending on the engines selected, with unlimited seats and no per-seat charges. Growth costs US$385 for 5,500 credits and 50 dashboards and adds white-labelled dashboard links and REST API access; Enterprise costs US$780 for 100 dashboards.

Best for

Agencies with many small clients that want one dashboard each and an explicit depth meter.

Limitations

Credits are shared across dashboards and wider engine sets drain them faster. Unbranded shared links start on Growth.

What to verify

Run the credit calculator with your real client count and engine set.

Verdict: The cheapest way in this comparison to give 10 clients their own dashboard.

6. SE Ranking: Best for agencies already sending SEO reports to clients

SE Ranking prices Core at US$129 a month for 10 projects, one manager seat and 100 prompts tracked daily, and Growth at US$279 for 30 projects, three manager seats and 250 prompts, with extra manager seats from US$16. The Agency Pack starts at US$69 a month billed annually and adds a white-label interface, 10 client seats and unlimited white-label reports. Its AI visibility tracker covers Google AI Overviews, Google AI Mode, ChatGPT, Gemini and Perplexity.

Best for

SEO agencies that want AI answers inside the branded rank reports they already send.

Limitations

The Agency Pack requires an annual subscription, and manager seats are priced separately from projects.

What to verify

Check whether AI visibility data reaches white-label reports and client seats.

Verdict: The natural add-on for an SEO agency extending an existing reporting stack.

7. Nightwatch: Best for unlimited seats on one prompt and keyword plan

Nightwatch prices Professional at €159 a month billed yearly for 2,500 keywords, 150 daily AI prompts and 25 websites, with white-label reports, Looker Studio, API access and unlimited user seats. Agency costs €399 billed yearly for 7,500 keywords, 500 AI prompts and 100 websites. Its pricing page lists ChatGPT, Claude, Gemini, Perplexity, Google AI Mode and Google AI Overviews on every plan.

Best for

Agencies with large account teams that want rank tracking and AI prompts on one bill without seat fees.

Limitations

The 150 daily AI prompts are shared across all 25 websites, so 10 clients get about 15 each. Per-prompt repeat sampling was not found on the reviewed page.

What to verify

Ask whether white-label reports include the full AI answer or only a presence flag.

Verdict: A sensible choice when seat count, not prompt depth, drives the bill.

8. Scrunch: Best for API-first agencies building their own client dashboards

Scrunch lists Core at US$250 a month for 125 prompts, one brand workspace, five user licences and four LLMs, with Enterprise quoted for nine LLMs and Query API access. Its agency page describes multi-client workspaces, prospecting environments, access controls per client and an API that lets agencies “power your own dashboards, or fully white-label outputs for clients”.

Best for

Agencies with in-house engineering that want AI visibility data inside their own reporting product.

Limitations

Core holds one brand workspace, so a multi-client agency moves to a custom quote. The agency tier price was not found on the reviewed page.

What to verify

Ask which plan includes API access and multiple workspaces, and its price at your client count.

Verdict: Strong for headless delivery, but priced for agencies ready to negotiate an enterprise contract.

9. AthenaHQ: Best for partner-led pitching and referred client leads

AthenaHQ sells its public Starter plan at US$295 a month for 3,600 credits across 11 models, where one credit equals one AI response, with unlimited seats. Its agency partner programme adds centralised client management with team permissions, pitch-ready workspaces, GEO certification, a dedicated agency growth manager and client leads referred after certification.

Best for

Agencies that want the vendor to send them clients as well as sell them software.

Limitations

Per-client credit allocation and white-label reporting were not found on the reviewed page, and API access is a paid add-on on Starter.

What to verify

Ask how partner pricing differs from Starter.

Verdict: Worth shortlisting for new-business support, less so for low-cost multi-client tracking.

Per client, per seat or per credit: what 10 client brands cost

At 10 client brands, self-serve list prices in this comparison run from US$99 a month at Rankscale Pro to US$990 for the Semrush AI Visibility Toolkit with nine extra domains, depending on the billing unit, the engines tracked per client and whether white-label reporting is included. Canlah AI sells no seats; each client brand takes its own GEO service tier, priced per AI platform from $1,500 a month, and the $99 DeepAudit fee can be credited toward the agency service. The prompts each client receives vary more than the price, so the table divides each plan’s shared allowance by 10 clients.

Cost of tracking 10 client brands, list prices reviewed September 23, 2026.

Tool	Plan that covers 10 client brands	List price per month	Tracking per client	Seats included	What the per-client figure hides
Canlah AI	10 managed plans, one per client brand	GEO service from $1,500 a month per AI platform, per client brand	Locked buyer intents (4 to 16 per client), 3 phrasings per engine	Not sold by seat	Each client brand needs its own tier
Peec AI	Growth, 10 client projects	US$495	About 27 daily prompts on the sample model set	Unlimited team and client users	More models per client, fewer prompts
Trakkr	Scale, 10 brands	US$500	50 daily prompts across 8 models	Unlimited team seats	Growth at US$100 covers 1 brand
OtterlyAI	Standard with Agency Partner status	US$189	About 15 daily prompts of 150 shared	Unlimited team members	150 needs partner approval; 100 otherwise
Rankscale	Pro, 10 brand dashboards	US$99	About 480 answers of 4,800 shared	Unlimited seats	Ceiling falls as engines are added
SE Ranking	Core plus Agency Pack	US$129 plus US$69 billed annually	About 10 daily prompts of 100 shared	1 manager seat plus 10 client seats	Annual billing; extra managers from US$16
Nightwatch	Professional, 25 websites	€159 billed yearly	About 15 daily prompts of 150 shared	Unlimited user seats	Prompts run out before website slots
Scrunch	Core holds 1 brand; 10 brands need Enterprise	Custom	Not found on reviewed page	5 licences on Core	10-brand price needs a quote
Semrush AI Visibility Toolkit	Toolkit plus 9 extra domains	US$990	25 prompts shared across the account	1 licence; US$99 per extra user	About 2.5 prompts per client

Per-client figures are editorial arithmetic from each vendor’s stated allowance, not vendor claims. Vendors define a prompt, a credit and an answer differently, so compare panels, not headline numbers.

The Semrush AI Visibility Toolkit costs US$99 a month plus US$99 per extra user licence and US$99 per extra Brand Performance domain, so a five-person team pays for seats and domains before prompts. Profound’s pricing page lists a self-serve Agency Growth plan with 400 AI Marketer credits per client workspace per month; its monthly price was not found on the reviewed page. Goodie’s Agency Growth plan costs US$275 a month for 10 pitch workspaces, with full client workspaces sold as an add-on.

How agency AI visibility platforms differ from in-house tools

AI visibility platforms for agencies divide one allowance across many brands, so 100 prompts shared by 10 clients leave 10 prompts each, while an in-house tool spends all 100 on one brand. That changes what a mention rate means.

At 10 client brands, the list plans in this comparison leave about 2.5 prompts per client on the Semrush AI Visibility Toolkit and about 10 daily prompts per client on SE Ranking Core. OtterlyAI Standard and Nightwatch Professional leave about 15 daily prompts each, while Trakkr Scale gives every brand 50 daily prompts. Ten prompts per client are enough to show presence but thin for a stable mention rate, and thinner still for a stable source list.

Repetition matters more for sources than for mentions. In one anonymised Canlah AI client audit of 503 stored answers, the mention rate was identical at one, two, three and eight rounds, but a fixed two rounds recovered a median 50% of the cited domains that eight rounds found. A per-client panel that runs each prompt once can report presence with some confidence and a source list with much less.

White-label reporting adds a second risk: a report carrying the agency’s logo reaches a client who cannot see how many runs sit behind each figure. Per-prompt repeat sampling was not found on the reviewed Trakkr and Nightwatch pages, so ask every finalist for the run count behind one white-labelled figure before a client sees it.

How do you choose the right AI visibility tool for an agency?

Of the nine tools in this comparison, choose Canlah AI first when your clients need raw, client-owned answers behind every figure and you want measurement and execution from one team. The table below maps the other eight tools to the agency requirement each fits best.

Best-fit tool by agency requirement, vendor pages reviewed September 23, 2026.

Agency requirement	Best fit in this comparison	What to check before signing
Client-owned raw answers behind every client report	Canlah AI	A dated sample record and who owns the archive after the engagement
Three to 25 clients with client logins and free pitch projects	Peec AI	Credits one prompt consumes on each model
A branded portal on the agency’s own domain	Trakkr	Runs behind each daily data point
A separate workspace for every client on a low floor	OtterlyAI	Engine add-on prices and Agency Partner approval
One dashboard each for many small clients	Rankscale	Answers per client once engines are added
AI answers inside existing white-label SEO reports	SE Ranking	Whether AI data reaches white-label reports
Large account teams without seat fees	Nightwatch	Full AI answer or presence flag in reports
Engineers building the agency’s own client dashboard	Scrunch	Price of the plan with API access and several workspaces
Referred client leads alongside the software	AthenaHQ	Partner pricing versus Starter

Best fit is an editorial judgement under this method, drawn from vendor pricing and agency pages reviewed on September 23, 2026. It is not a vendor claim or a tested client outcome.

Whatever you pick, insist on raw answers and cited URLs alongside any composite score, because visibility that cannot be traced to a cause cannot be fixed.

Frequently asked questions

What are the best AI visibility tools for agencies?

Among the nine AI visibility tools for agencies reviewed on September 23, 2026, Canlah AI ranks first in this comparison for agencies that need client-owned evidence behind each report. Peec AI leads multi-client tracking from US$245 a month, Trakkr offers a white-label portal at US$500 for 10 brands and OtterlyAI holds unlimited workspaces at US$189.

Which AI visibility tools offer white-label reports for agencies?

On pages reviewed on September 23, 2026, Trakkr offers a white-label portal on Scale, the SE Ranking Agency Pack unlimited white-label reports, Nightwatch white-label reports on Professional and Rankscale white-labelled links from Growth. Peec AI names white-label reporting on its agency page, and OtterlyAI gives Agency Partners branded Looker Studio reports.

Do AI visibility tools charge agencies per seat?

Most AI visibility tools for agencies reviewed on September 23, 2026 list unlimited seats. Peec AI, Trakkr Scale, OtterlyAI, Rankscale, Nightwatch and AthenaHQ state unlimited seats on their pricing pages, while the Semrush AI Visibility Toolkit charges US$99 per extra user and SE Ranking prices extra manager seats from US$16.

Is an AI visibility tool for agencies different from one for in-house teams?

Yes. An agency plan divides one allowance across many client workspaces and adds client logins, pitch projects and branded reporting. An in-house plan spends the whole allowance on one brand, which buys deeper repetition per question.

Can a white-label AI visibility report prove results to a client?

No. A white-label report changes whose logo sits on the figures, not how many runs produced them. Proof needs the prompts, full answers, cited sources and timestamps behind each number, kept for a re-run.

How much does an AI visibility tool cost for 10 clients?

At list prices reviewed on September 23, 2026, 10 client brands cost US$99 a month on Rankscale Pro, US$189 on OtterlyAI Standard, US$495 on Peec AI Growth, US$500 on Trakkr Scale and US$990 on the Semrush AI Visibility Toolkit with nine extra domains. Compare prompts per client before prices.

Is Canlah AI a tool or an agency partner for other agencies?

Canlah AI is an agency and publishes no white-label or reseller tier. Its GEO service is run by its team, which measures, executes and reports monthly; after three months of the GEO service, clients can run the work themselves with Canlah All-Stars. It prices its GEO service per AI platform from $1,500 a month, sends a free AI visibility report within 48 hours, sells DeepAudit at $99 for One read or $189 for Month read, and keeps a raw evidence archive the client owns.

About the author: Haoyang Pang, founder, Canlah AI. Writes on generative engine optimization and AI-search measurement for Singapore and APAC brands. This review was drafted with AI assistance and edited for accuracy.

References

This guide reviews public pricing and agency pages available on September 23, 2026. It does not use paid accounts, independently test engine outputs or treat a white-label claim as proof of what a client sees.

• Peec AI agency pricing. Agency plans, credits, projects and seats.
• Trakkr pricing and Trakkr for agencies. Scale plan and white-label portal.
• OtterlyAI pricing. Workspaces, prompts and Agency Partner terms.
• Rankscale pricing. Credits, dashboards and seats.
• SE Ranking pricing and Agency Pack. Projects, seats and white-label terms.
• Nightwatch pricing. Prompts, websites and seats.
• Scrunch for agencies and pricing. Core limits and agency offer.
• AthenaHQ agency programme. Partner benefits.
• Semrush AI Visibility Toolkit, Profound pricing and Goodie pricing. Seat, workspace and pitch terms.
• Canlah AI pricing and in-house vs agency. Listed plans, diagnostic, protocol and sampling depth.
• Canlah AI probe archives, anonymised, September 7, 2026. Self-audit mention rate and delivery-gate result.
• Canlah AI anonymised client diagnostic archive, 503 stored answers. Mention-rate and cited-domain stability at two versus eight rounds.

Do not choose from this comparison alone. Put two of your real clients into the free trials of your two finalists, run the same 10 buyer questions and compare the raw answers, the runs behind each figure and what your client can see and export under your brand.

See where your brand stands in AI answers. Run the free AI visibility audit →

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