AI Visibility Tool Pricing in 2026: Peec AI, Profound, Otterly and Semrush Plans Compared

Updated September 23, 2026 · Plans reviewed September 2026

Quick answer

AI visibility tool pricing in 2026 runs from US$29 to US$999 per month at self-serve list price across the 11 tools reviewed on September 23, 2026, depending on tracked prompts, engine coverage and seats. Canlah AI charges US$99 for a one-off deep diagnostic, credited in full against the first retainer, and sells no self-serve tracker. Managed work is quoted after a free snapshot, against published Singapore SEO and GEO retainers of S$840 to S$4,200 per month.

Three billing units set the bill: the tracked prompt (OtterlyAI, Peec AI, Scrunch), the seat or licence (Semrush, Ahrefs) and the credit, where one credit is roughly one AI answer (AthenaHQ, Rankscale, Profound). Where a page states answer volume, the implied list rate runs from about US$0.016 to US$0.082 per AI answer.

Market-range source: 12 vendor pricing and help-centre pages covering 11 tools, reviewed September 23, 2026, at monthly list price in USD. The US$99 figure is Canlah AI’s own rate; the S$840 to S$4,200 band is other Singapore agencies’ published pricing cited on canlah.ai/pricing, not a Canlah AI rate card.

Disclosure: Canlah AI publishes this price guide and appears in the tables below. Treat its placement as a vendor editorial assessment, not an independent award. Competitor plan details come from public pricing pages and help-centre articles and were not verified through paid accounts.

How much do AI visibility tools cost in 2026?

AI visibility tools cost US$29 to US$999 per month on public self-serve plans, while Canlah AI charges US$99 once for a deep diagnostic and quotes managed work after a free snapshot.

AI visibility pricing by tier, 11 tools and Canlah AI, reviewed September 23, 2026.

Tier	Market range per month	Canlah AI	What is included at this tier
Free entry	US$0	Free 48-hour AI visibility snapshot	AthenaHQ 300 credits on US$25 of free credit; Profound trial of 50 prompts daily for 7 days
Entry self-serve	US$29 to US$99	US$99 one-off deep diagnostic, credited against the first retainer	OtterlyAI Lite US$29, 15 prompts; LLMrefs US$79, 500 prompts; Rankscale Pro US$99, 1,200 credits; Semrush AI Visibility Toolkit US$99, 25 prompts
Mid self-serve	US$189 to US$399	Not offered as a product	OtterlyAI Standard US$189, 100 prompts; Scrunch Core US$250, 125 prompts; AthenaHQ Starter US$295, 3,600 credits; Rankscale Growth US$385, 5,500 credits; Goodie Core US$399, 120 prompts
Upper self-serve	US$449 to US$999	Not offered as a product	Ahrefs Advanced US$449, 20 tracked AI prompts; OtterlyAI Premium US$489, 400 prompts; Semrush Advanced US$549, 200 daily prompts; Evertune Pro US$800; Goodie Pro US$999, 250 prompts
Managed or enterprise	Quoted individually; published Singapore retainers S$840 to S$4,200	Scoped after the free snapshot; no published rate card	Profound Enterprise, Scrunch Enterprise, Peec AI Enterprise, AthenaHQ Enterprise

Source: provider pricing pages reviewed September 23, 2026. “Not stated on reviewed page” below means the public page did not carry that figure when retrieved on that date, not that the figure does not exist in a quote.

Plan-by-plan price grid for 11 AI visibility tools

The cheapest tracked prompt in this comparison is LLMrefs at US$79 for 500 prompts, and the most expensive published self-serve plan is Goodie Pro at US$999 for 250 prompts. Prices are monthly list prices in USD, reviewed on September 23, 2026.

Entry, mid and top self-serve plans for 11 AI visibility tools and Canlah AI, monthly list price in USD, reviewed September 23, 2026.

Tool	Entry plan	Mid plan	Top self-serve plan	Billing unit and seats	Main point to verify
OtterlyAI	Lite US$29, 15 prompts	Standard US$189, 100 prompts	Premium US$489, 400 prompts	Prompts, daily tracking; unlimited seats	Gemini, Google AI Mode and Claude are priced as add-ons
Peec AI	Starter, 50 prompts, 3 models	Pro, 150 prompts, 2 projects	Advanced, 350 prompts, 5 projects	Prompts times models; unlimited seats	Plan prices not stated on reviewed page; they render in-app
Profound	Trial free, 50 prompts daily for 7 days	Not stated on reviewed page	Enterprise, custom	Agent credits plus custom tracking; unlimited seats	Agency plan lists 400 credits per client workspace with no price
AthenaHQ	Free, 300 credits on US$25 credit	Starter US$295, 3,600 credits	Enterprise, custom	Credits, 1 credit = 1 AI response; unlimited seats	API access is a paid add-on on Starter
Scrunch AI	Core US$250, 125 prompts, 5 site audits	Not stated on reviewed page	Enterprise, custom, 9 LLMs	Prompts; 5 user licences on Core	Core lists 4 LLMs and puts the Query API on Enterprise
Semrush AI Visibility Toolkit	US$99 add-on, 25 prompts	Starter bundle US$199, 50 daily prompts	Advanced bundle US$549, 200 daily prompts	Seats plus prompts; US$99 per extra licence	Extra licence, extra domain and extra prompts each bill separately
Ahrefs Brand Radar	Prompt package US$50, 2,500 checks	Brand Radar from US$199	Advanced US$449, 20 tracked AI prompts	Checks plus an Ahrefs seat; US$40 to US$100 per user	Claude consumes 8 checks per update
Rankscale	Pro US$99, 1,200 credits	Growth US$385, 5,500 credits	Enterprise US$780, 12,000 credits	Credits, about 0.25 per query; unlimited seats	Credit burn scales with engines queried per prompt
Goodie	Core US$399, 120 prompts	Agency Growth US$275, 10 pitch workspaces	Pro US$999, 250 prompts	Prompts plus seats; 5 on Core, unlimited on Pro	Agency Growth buys pitch workspaces, not tracked prompts
Evertune	Not stated on reviewed page	Pro US$800, 100,000 prompts on 11 models	Enterprise, custom	Prompt volume plus content; seats not stated on reviewed page	Pro bundles 25 articles a month, so it is not a pure tracker
LLMrefs	All in One US$79, 500 prompts	Single plan only	Single plan only	Keywords and prompts; unlimited seats	One plan only, so overage rules matter more than tier choice
Canlah AI	Free 48-hour snapshot	US$99 deep diagnostic, credited	Managed retainer, scoped	Scoped engagement; seats not applicable	No published retainer rate card; quote follows the snapshot

Source: vendor pricing and help-centre pages reviewed September 23, 2026. “Not stated on reviewed page” carries the meaning defined under the tier table above.

What affects the price of AI visibility monitoring

Five factors move the price of AI visibility monitoring: prompt count, engine coverage, sampling depth, seats and free-tier limits. Prompt count is the largest, separating OtterlyAI Lite at US$29 for 15 prompts from Goodie Pro at US$999 for 250.

1. Prompt count is the primary meter

Moving from 15 to 100 tracked prompts costs US$160 more per month on OtterlyAI, and each further block of 100 prompts costs US$99. Semrush sells 50 extra prompts for US$60 per month on top of the US$99 toolkit. Scrunch Core includes 125 unique prompts against 350 on Peec AI Advanced and 250 on Goodie Pro, so the same budget buys very different panel widths.

2. Engine coverage is sold separately more often than buyers expect

OtterlyAI includes four engines at every price point and sells Gemini, Google AI Mode and Claude as add-ons, which places Gemini outside the headline US$189 plan. Scrunch Core lists four LLMs against nine on Enterprise. AthenaHQ Starter lists 11 models, Peec AI Enterprise lists up to 13 and Profound Enterprise lists up to nine answer engines. DeepSeek appears on several plans, while Doubao was not stated on any of the 12 vendor pages reviewed.

3. Sampling depth multiplies the credit burn

One prompt tracked daily on four engines produces about 120 answers per month, so a 100-prompt plan implies roughly 12,000 answers. Rankscale states that each engine query consumes about 0.25 of a credit, so its US$99 Pro plan with 1,200 credits tracks up to 4,800 answers. AthenaHQ defines one credit as one AI response, which prices its 3,600-credit Starter plan at US$0.082 per answer.

4. Seats and workspaces are priced apart from tracking

Semrush charges US$99 per additional user licence, the same price as the toolkit itself, and US$99 per additional domain. Ahrefs charges US$40 to US$100 per extra user by tier. OtterlyAI, Peec AI, Rankscale, LLMrefs and AthenaHQ include unlimited seats, while Scrunch Core includes five licences.

5. Free tiers set a hard ceiling on evidence

AthenaHQ gives US$25 of free credit, or 300 AI responses, and the Profound trial runs 50 prompts daily for seven days across ChatGPT, Gemini and Google AI Overviews, with exports, API access and history listed as excluded. LLMrefs, Rankscale and Scrunch offer seven-day trials, and the Semrush AI Visibility Toolkit states that it has no free trial. A free tier shows whether a brand appears at all but cannot establish a rate.

What is included and what is not

All 11 tools in this comparison include prompt tracking, competitor comparison and a dashboard, and four things are frequently excluded at entry level.

• API and exports. AthenaHQ sells API access as a paid add-on on Starter, Profound lists exports and history as excluded from the trial and Scrunch places its Query API on Enterprise.
• Add-on engines. Ahrefs states that Claude consumes eight checks per update, on top of the OtterlyAI add-ons priced above.
• Implementation. Goodie includes 50 to 100 optimisations per month and Evertune Pro includes 25 articles per month, while most trackers report only.
• Repetition. Plans are sold by prompt or by credit, not by statistical confidence, so the number of runs per question is the buyer’s cost to carry.

Tool price vs managed service price

A US$295 tool subscription and a S$840 to S$4,200 managed retainer buy different things: the tool bills for answers collected, the retainer for the work done after the answers are read. Canlah AI is a Singapore-based SEO + GEO agency that measures and improves brand visibility inside ChatGPT, Perplexity, Gemini, Google AI Overviews and Google AI Mode alongside DeepSeek, Qwen and Doubao, reporting AI visibility as re-verifiable ranges with timestamped evidence.

Canlah AI publishes three retainer tiers that differ in probe volume rather than in feature lists. The tiers run 100 tracked prompts weekly on one engine, 100 prompts daily on three engines and 200 prompts daily on all major engines, on one evidence dashboard and one measurement protocol. The US$99 deep diagnostic is credited in full against the first retainer, and the 48-hour snapshot before any quote is free.

Canlah AI’s own collection cost is higher per answer than every tool in this table. An archived client audit stored 503 complete answers for US$86, about US$0.17 per answer, because each question was repeated across several rounds. In the same archive a fixed two rounds recovered a median 50% of the cited domains that eight rounds found. The September 7, 2026 self-audit ran 234 planned answers across 39 questions, of which 233 completed and 216 were grounded, so 92.3% of billable runs produced usable evidence.

Public-price limitation: Canlah AI publishes no retainer rate card, which makes it harder to compare on a public table than any tool listed above. Buyers who want a fixed monthly number before a conversation will find the self-serve tools easier to budget, and should ask for the scoped quote in writing after the free snapshot. Check every figure on this page against the vendor’s own pricing page before buying, because list prices, prompt allowances and engine lists change between reviews.

Frequently asked questions

What is AI visibility pricing in 2026?

AI visibility pricing in 2026 runs from US$29 to US$999 per month across the 11 self-serve tools reviewed on September 23, 2026. Three billing units sit behind those numbers: the tracked prompt, the seat and the credit. Canlah AI charges US$99 once for a deep diagnostic and scopes managed work after a free snapshot instead of selling a monthly tracker.

How much does Peec AI cost per month?

Peec AI prices its Starter, Pro and Advanced plans by tracked prompts and models, at 50, 150 and 350 prompts respectively, with unlimited users and daily tracking on each. The plan prices were not present in the page text retrieved on September 23, 2026, so they should be confirmed in the application or with sales. Enterprise is quoted annually and covers up to 13 LLM models.

How much does Profound cost?

Profound publishes a free trial of 50 prompts run daily for seven days across ChatGPT, Gemini and Google AI Overviews, and quotes Enterprise individually. Its agent work is metered in credits, with 400 credits per client workspace per month on the self-serve agency plan. No monthly Enterprise price was stated on the pricing page reviewed on September 23, 2026.

What does the Semrush AI Visibility Toolkit cost?

The Semrush AI Visibility Toolkit costs US$99 per month and includes one domain, 25 tracked prompts, 300 daily queries in AI Analysis reports and AI search checks for up to 100 pages. Each extra user licence costs US$99, each extra domain costs US$99 and 50 additional prompts cost US$60 per month. The bundled SEO + AI Search plans price 50, 100 and 200 daily prompts at US$199, US$299 and US$549.

Do AI visibility tools include every AI engine in the base price?

No. OtterlyAI sells Gemini, Google AI Mode and Claude as add-ons above its four included engines, and Scrunch lists four LLMs on Core against nine on Enterprise. Doubao was not stated on any of the 12 vendor pages reviewed. Confirm the engine list against the plan being bought, not against the marketing page.

Which AI visibility tool is cheapest per AI answer?

Among the plans that state answer volume, OtterlyAI Standard implies about US$0.016 per answer, Ahrefs prompt packages US$0.020 per check, Rankscale Pro about US$0.021 and AthenaHQ Starter about US$0.082. These are editorial divisions of list price by stated volume, and each vendor defines an answer, a check or a credit differently.

Is there a free AI visibility tool?

There are free tiers rather than free tools. AthenaHQ gives 300 credits on US$25 of free credit, Profound gives a seven-day trial of 50 daily prompts and Canlah AI runs a free 48-hour AI visibility snapshot before any quote. None of them provides the repeated sampling that a stable monthly rate requires.

Does Canlah AI publish a price list?

No. Canlah AI publishes a US$99 deep diagnostic price and three retainer tiers described by probe volume, then scopes the retainer after the free snapshot, because the gap it finds determines the work. Its pricing page cites published Singapore SEO and GEO retainers of S$840 to S$4,200 per month as market context, which are other agencies’ rates rather than Canlah AI quotes.

How do I compare tools that bill in prompts, seats and credits?

Convert every shortlisted AI visibility plan into cost per usable answer, using your own prompt count, engine set and cadence, then add seats, add-on engines and export access. A prompt allowance without a sampling plan buys breadth of unknown precision, and a credit allowance without a failed-run policy buys volume of unknown quality.

Method and sources

Twelve public pricing and help-centre pages covering 11 tools were read on September 23, 2026. Prices are monthly list prices in USD unless marked otherwise, exclude tax and may differ by region, billing term or negotiation. Annual billing lowers several, for example OtterlyAI Standard from US$189 to US$160 per month. No paid accounts were opened, no quotes were requested and no dashboard was tested; implied per-answer rates are editorial arithmetic from each vendor’s stated volumes.

• OtterlyAI pricing. Plan prices, prompt allowances, add-on engines.
• Peec AI pricing. Plan structure, prompts, models, projects.
• Profound pricing. Trial scope, Enterprise columns, agent credits.
• AthenaHQ pricing. Credit definition, Starter price, free credit.
• Scrunch AI pricing. Core price, prompts, licences, LLM coverage.
• Semrush AI Visibility Toolkit. Toolkit price, limits, add-on prices.
• Semrush pricing. SEO + AI Search bundle prices and daily prompt limits.
• Ahrefs pricing and Brand Radar. Plan prices, tracked AI prompts, check packages and overage.
• Rankscale pricing. Credit allowances, answer ceilings, rollover.
• Goodie pricing. Brand and agency plan prices, models, prompts.
• Evertune pricing. Pro plan price and tracked prompt volume.
• LLMrefs pricing. Single-plan price and prompt allowance.
• Canlah AI pricing. Retainer tiers, free snapshot, published Singapore retainer band.
• Canlah AI probe archives, anonymised, September 7, 2026. Per-answer collection cost and grounded-run rate.

See what AI engines currently say about your brand before you buy a plan. Run the free AI visibility audit →

Related articles

• AthenaHQ vs Profound in 2026: Which AI Search Visibility Platform Is Better?
• Otterly vs Profound in 2026: Which AI Visibility Tool Is Better for Your Budget?