B.1 Singapore dental and aesthetics source list
What you'll do in this section: Copy the 10 third-party dental sites and the 10 aesthetics sites, row by row, into your Citation-slot table (contact, payment / billing method, compliance verdict and priority go straight into the matching fields), then work each row the way the figure below shows.
How each verdict is reached (government register, self-described "MOH-verified", Best / Top titles, billing method) is shown in the decision diagram in chapter 6, 6.3; these two tables are the result of running every site through that diagram, one by one. Where a verdict cell carries a condition in brackets ("if the page you submit to has 'Best' in the title", "judged page by page"), judge it again on the specific page you are submitting to.
Dental sites (10)
| Site (type) | URL | Contact and payment/billing | Compliance verdict | Priority |
|---|---|---|---|---|
| BestDoctors.sg (directory + listicle) | bestdoctors.sg/list-your-clinic/ | hello@bestdoctors.sg; WhatsApp 6588467041 · Free (in their words: "We take no placement fees") | Can do (directory entry; if the page you submit to has "Best" in the title, don't submit to that page, and request removal if the clinic is listed on it). Listing is their editorial decision; don't treat it as something you control | P0 |
| SGDentistry (directory of 1,202 clinics + guide) | sgdentistry.com/claim/ | nora@01-digital.com · Free ("no paid placements, ever") | Can do (claim the existing profile) | P0 |
| Terris Recommends (listicle, personal site) | terris.sg/blog/best-dental-clinics-singapore | hello@terris.sg · No paid slots; the editor makes their own picks and doesn't accept submissions | Request removal (Best-type title; send only if we are listed) | P1 |
| Erufu Care (directory + price guide) | erufucare.com/clinics/dentists/singapore/core | /contact-us · Fees not published; has a B2B channel; billing method unknown → ask first | Not yet: wait for written confirmation that the billing method is a fixed rate-card price, then reassess | P2 |
| WhatClinic (international directory + price comparison) | whatclinic.com/dentists/singapore | On-site sign-up · Not disclosed, suspected to charge per enquiry (inferred, 50% confidence) → ask first | Not yet | P2 |
| SGTopRated (listicle + directory) | sgtoprated.com/best-dental-clinics-singapore/ | /contact · Has an advertise page, billing method unknown | Request removal (Best-type title + paid slot; send only if we are listed) | P3 |
| The Singapore Blog (listicle) | thesingaporeblog.com/best-dental-clinic-in-singapore/ | /contact-us/ · Has write-for-us, billing method unknown | Request removal (Best-type title; send only if we are listed) | P3 |
| SingSaver (financial-media price comparison article) | singsaver.com.sg/…/cheap-dentists-singapore-dental-clinic-price | Contact unverified · affiliate (inferred), billing method unknown | Can do (supplying price material directly); the title contains "cheap" but no laudatory self-description, yet the entry description you supply must still contain no laudatory terms | P1 |
| HCI Directory (MOH, government register) | hcidirectory.sg | — · Free | Not reachable; only check that the details are correct | — |
| MOH healthcare professionals search (includes SDC, government register) | hpp.moh.gov.sg/healthcare-professionals-search/ | — · Free | Not reachable; only check | — |
Aesthetics sites (10)
| Site (type) | URL | Contact and payment/billing | Compliance verdict | Priority |
|---|---|---|---|---|
| Certified Aesthetic (directory + listicle) | certifiedaesthetic.com/best-aesthetic-clinic-singapore.php | contact@certifiedaesthetic.com; +65 6834 3026 · Clearly paid ("Get Listed Today") | Do not do: paid + Best-type title + self-described "MOH-verified" (implies regulatory endorsement, do not cite: Conservative line (not statute text)) | — |
| Best Web Design SG (listicle, Top 50) | bestwebdesign.sg/articles/best-aesthetic-clinics-singapore | jason@bestwebdesign.sg; +65 9118 6913 · Fees not published | Request removal (Best/Top-type title; send only if we are listed). The same operator also runs bestthingreview.com; one removal request can cover both sites | P1 |
| SethLui (lifestyle-media listicle) | sethlui.com/best-aesthetic-clinic-guide-singapore/ | info@sethlui.com · Paid (influencing the angle requires buying an advertorial package) | Do not do (Best-type + paying for the angle) | — |
| Honeycombers SG (lifestyle media + directory) | thehoneycombers.com/singapore/directory/ | sales@thehoneycombers.com · Paid | Directory entry: can do (must have no laudatory wording); best-of articles: do not do | P2 |
| Tatler Asia SG (luxury lifestyle media) | tatlerasia.com | advertising-sg@tatlerasia.com · Paid | Judged page by page; any page with Best/Top: do not do | P3 |
| Singapore Listicles (listicle) | singaporelisticles.com/top-aesthetic-clinics-in-singapore/ | /contact-us · Fees not published | Request removal (Top-type title; send only if we are listed) | P3 |
| BestPrice.com.sg (listicle) | bestprice.com.sg/best-aesthetic-clinics-in-singapore/ | Unverified · unverified | Request removal (send only if we are listed) | P3 |
| WhatClinic (international directory, aesthetics) | whatclinic.com/beauty-clinics/singapore | Same as the dental table: on-site sign-up · suspected to charge per enquiry | Not yet (billing method unclear) | P3 |
| Bookimed (cross-border medical platform) | us-uk.bookimed.com/clinics/country=singapore/… | Unverified · commission / lead-based (inferred) | Not yet (billing method unclear; cross-border patients are a different pool from local enquiries) | — |
| Terris Recommends (aesthetics, listicle) | terris.sg/blog/best-aesthetic-clinics-singapore | hello@terris.sg · Doesn't accept submissions | Request removal (send only if we are listed) | P2 |
One more site sits outside the two tables and is not counted in these 20: HealthHub (healthhub.sg, a government health-content platform). It doesn't accept commercial submissions (inferred, 70% confidence, not measured); verdict: not reachable.
The five business profiles (Google, Bing, Foursquare, Apple, Yelp) are not among these 20 sites either, but every free-text box, business Q&A, business post and photo caption on them is advertising, and the same compliance-memo word list applies to them as to your website pages. How to fill in the profiles: see chapter 3, 3.4.
Both tables come from opening and checking every site one by one on 2026-09-21; recheck them every quarter. Anything marked "unverified" is something that check could not find. Copy "inferred" and the confidence level into the ledger exactly as they are; don't turn them into firm statements. If a page actually states a price, copy that price exactly into the rate-card price field; if it doesn't, always enter "quote on request".
B.2 Outreach letter declaration and review reply template
What you'll do in this section: Fill the few items dental and aesthetics need (your self-declared licensed status, one line for the materials list, one credentials line for the update letter, the declaration paragraph, and the statute sentence for the removal request) into the spots marked "Insert for regulated sides" in the main letter in → General Edition B.3 Outreach emails and review replies. Then copy the review reply template, together with its three fixed rules, into your operating manual. Before you send anything, clear the three gates in chapter 6, 6.1 (letter of appointment, sign-off sheet, banned-word list).
How to fill the regulated-side slots in the main letter
Copy the rest of the main letter exactly from → General Edition B.3 Outreach emails and review replies; fill in text only at the spots below:
| Insert point | English | Chinese |
|---|---|---|
| Self-declared licensed status (right after the end of the first sentence) | , a licensed [dental clinic / aesthetic clinic] in Singapore ([UEN / MOH licence no.]) | "（新加坡持牌 [牙科诊所 / 医美诊所]，UEN / MOH 牌照号：[填]）" |
| Add a line to the materials list | • practitioner names with their MOH/SMC/SDC registration numbers | "从业人员姓名及其 MOH/SMC/SDC 注册号" |
| Add a line to the update letter | • Credentials: [Dr/Mr X] is registered with [SMC/SDC], registration no. [XXXX] — verifiable at [official register URL]. | — |
| The "optional, whole paragraph" slot | Use the declaration paragraph below | Use the declaration paragraph below |
Declaration paragraph (in every main letter)
English
Two things we will not send, so you know up front: no patient or client testimonials, no success rates, no before/after images, no comparisons against other practices, and no superlatives such as "best", "top" or "leading" — including in any headline or list title that carries our entry. Singapore's advertising rules for this sector don't allow them, and we'd rather you hear that from us first.
Chinese
"有几类内容我们不会提供，先说清楚：患者或客户证言、成功率数字、前后对比图、与同行的比较，以及「最好 / 首选 / 领先」一类的褒扬用语（包括承载我方条目的标题或榜单名）。新加坡该行业的广告规则不允许。"
The General Edition marks this paragraph "optional". For dental and aesthetics it is not optional: every letter carries it. Use the wording here, not the General Edition's version (this one names "patient" explicitly). When you switch to an update letter, a correction letter or a removal request, replace only points 1 and 2 of the main letter and keep this paragraph.
Removal request (when the clinic is listed on a Best / Top page)
When to use it: the clinic is listed on a list page whose title or entries carry laudatory terms (Best / Top N, "the best N clinics"). Use the "removal request" swap-in in → General Edition B.3 Outreach emails and review replies and replace its whole sentence about the rules and the removal ask with the sentence below. Send the letter in the licensee's name, have the compliance officer look it over before it goes out, and attach no materials:
English
Under section 31 of Singapore's Healthcare Services Act, only a licensee, or a person it has authorised, may advertise its healthcare services. We have not authorised this listing, so please remove [clinic name] and any details about us from this page.
Chinese
"按新加坡《医疗服务法》第 31 条，只有持牌方或它授权的人可以为它的医疗服务做广告。我们没有授权这一刊登，请把 [诊所名] 以及与本院有关的内容从该页撤下。"
Check on the due date as in the General Edition: on day 14, open the original page and save a screenshot; if the listing is still there, follow up at +7 and +21. Basis: the MOH FAQ requires the licensee, once aware, to take reasonable steps to get the publisher to remove it and to verify that it was removed properly (Statute text; see Appendix A.1); treating editorial "best N clinics" blog posts as this kind of advertisement is this book's reading (Conservative line (not statute text)).
Review reply template (reply to every review within 72 hours, negative ones included)
Never confirm whether the reviewer is a patient of this clinic, and never restate the procedure they received.
Chinese
"谢谢您留下反馈。我们不会在公开渠道讨论任何个人的就诊情况。如果您希望我们跟进，请通过 [电话 / 邮箱] 联系，我们会由 [职位] 直接处理。"
English
Thank you for the feedback. We do not discuss any individual's care in a public channel. If you would like us to follow up, please contact us at [phone / email] and [role] will handle it directly.
Three fixed rules: ① The reply never contains a combination of procedure name, branch name and personal information ② The reply never mentions prices, efficacy, success rates or peer comparisons ③ Every negative review gets the same template: no justifying, no restating what happened.
Basis: confirming in a public reply that "this reviewer is our patient" and restating the treatment they received is disclosure of personal health data without consent (under the PDPA, health data is sensitive personal data), and breaches SMC / SDC medical confidentiality obligations. A patient writing about it in their own review does not mean the organisation is authorised to confirm it publicly [Conservative line (not statute text)]. How to reply is not set out in the regulations themselves [Original text not obtained]. Sources and labels: see Appendix A.3 (the specific PDPA section number was not obtained).
B.3 The Annex A three-language mapping table skeleton, and the fixed monthly-report sentence
What you'll do in this section: Hand the three-column table below to legal, and have legal fill in, entry by entry and in one pass, the Chinese and Indonesian equivalents of the 40-plus laudatory terms in Annex A of the MOH FAQ, to build the Annex A Chinese–English mapping table. Then add the fixed monthly-report sentence to the reviews section of the monthly report exactly as written, without changing a word.
Annex A three-language mapping table skeleton
The five rows below hold the Chinese seed words that are already settled. Leave the Indonesian column blank for legal to fill in; don't fill it in yourself:
| Annex A original term | Chinese equivalent | Indonesian equivalent |
|---|---|---|
| Leading | "领先 / 首屈一指" | (legal to fill in) |
| Best | "最好 / 首选 / 第一" | (legal to fill in) |
| Extensive experience | "经验丰富 / 资深" | (legal to fill in) |
| State-of-the-art | "顶尖 / 尖端" | (legal to fill in) |
| Highest volume | "例数最多" | (legal to fill in) |
Fill in the remaining entries in the same three-column format. Annex A's source and the original terms verified so far are in Appendix A.1. Once it's built, attach it to the compliance memo: a single copy used for both on-site and off-site work. This is the table used for the compliance proofread before Chinese-language and Indonesian-language pages go live.
Fixed monthly-report sentence (reviews section, copy verbatim)
Below the three monthly review numbers in the monthly report (for the table headers, see → General Edition B.4 Headers for work orders, ledgers and monthly reports), always add this line without changing a word. It replaces the General Edition's sentence in the same spot:
This clinic does not request reviews. The figures above are a passive record of reviews that arose naturally and are not used as a work target or acceptance measure.
