ARTICLE TYPE
Explainers
The core ideas of AI search — GEO, AEO, llms.txt — explained plainly and without the jargon.
3 articles
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SEO vs AEO vs GEO: What's the Difference, and Which One Your Brand Needs First
SEO vs AEO vs GEO: SEO earns a ranked link, AEO earns the single answer and GEO earns a citation inside a synthesised AI answer. Here's which comes first.
20 min read
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What Is llms.txt? A Plain Guide, and Why It Doesn't Move AI Citations
What is llms.txt: a Markdown map that points AI agents to your key pages. How it differs from robots.txt, what llms-full.txt adds and whether you need one.
21 min read
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GEO vs SEO: What's the Difference, and How Brand Visibility Works in the AI Era
GEO vs SEO: SEO gets your pages into search results; GEO gets your brand into AI answers. What differs, what overlaps and which one to fund first.
21 min read
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