主文每一句「条文见附录 A」都在这里找得到条文号、原文句、链接和标签。A.2 的 SDC 条文只管牙医；医美侧（执业者是医生）的对应条文在 SMC 执业守则，原件本轮未取到，只以 SDC 为依据的条文明文对医美侧一律按「未取到原文」处理，见 1.1。标签栏抄的是主文已经定下的判断，这里不重新判一遍——只给判断背后那一行出处，方便回查和给客户合规负责人看原文。
出处链接：MOH FAQ isomer-user-content.by.gov.sg/7/a2d9019f-7617-40f1-8788-7e105b0a77e9/12-10-2023-advert-regs-faqs-(1).pdf（同文另见 ask.gov.sg/moh/questions/clu6lx3rp00aw314riciuc4ks），下表 URL 栏写「MOH FAQ」的都指它；条例原文在 SSO：《Healthcare Services (Advertisement) Regulations 2021》（S 1033/2021）sso.agc.gov.sg/SL/HSA2020-S1033-2021；《Healthcare Services Act 2020》第 31 条 sso.agc.gov.sg/Act/HSA2020；纯目录豁免在《Healthcare Services (Advertisement — Exemption) Order 2021》（S 1034/2021）第 4 段。SDC ECEG 2018 年版（Updated as at 15 April 2019）sdc.gov.sg/for-professionals/regulations-guidelines-circulars/sdc-ethical-code-guidelines/，PDF isomer-user-content.by.gov.sg/76/c10cc4de-6a21-4108-bde8-75b6a6683bec/sdc-eceg-2018---updated-15-april-2019108d468283c14e15b40f36d0ef057467.pdf，下表 URL 栏写「SDC ECEG」的都指它。
A.1 HCSA 与 MOH FAQ
这一节要你做的：主文写「条文见附录 A」时，按条文号来这张表核对原文句、链接和标签；核对完直接用，不在这里重新判断这条禁令成不成立。
下表的条文号已在 2026-09-28 对照 SSO 现行版逐条核过（条例：2023-06-26 起施行的综合版；法令：2023-12-18 起施行版）。「原文句」一栏引的是 MOH《HCS (Advertisement) Regulations》常见问答（Updated as of Oct 2023，下称 MOH FAQ），即 MOH 对自己条例的官方解释。条例只写原则、具体写法出自 MOH FAQ 的，条文号一栏写明「细则出自 MOH FAQ」；按 1.1 的定义，监管方官方 FAQ 白纸黑字写的同样算条文明文。MOH FAQ 有一处条文号写错（外链那一行），以条例原文为准，已在该行注明。
| 条文号 | 原文句 | URL | 标签 | 用在哪一节 |
|---|---|---|---|---|
| HCSA 第 31(1) 条（谁能做广告）、31(2) 条（持牌方与受托方都须确保广告合规）、31(3) 条（罚则） | 「As stipulated in section 31(1) of HCSA, only a licensee or a person acting on the authority of a HCSA licensee (referred to as an "authorised person"...) may advertise licensable healthcare services. In this regard, third parties who are authorised persons can be held liable...」「Advertisement of a licensable healthcare service by someone who is not a HCSA licensee nor an authorised person contravenes section 31(1) of HCSA.」「The appointments and authorisations should be appropriately documented such as through contractual arrangement or letter of appointments.」罚则，第 31(3) 条原文：「…liable on conviction to a fine not exceeding $20,000 or to imprisonment for a term not exceeding 12 months or to both and, in the case of a continuing offence, to a further fine not exceeding $1,000 for every day or part of a day during which the offence continues after conviction.」条例第 18 条对违反 Reg 13、14、16 定了同样的罚则 | MOH FAQ（责任原文）；SSO sso.agc.gov.sg/Act/HSA2020 第 31 条（罚则原文） | 条文明文（责任句与罚则） | 0.2、1.1、6.1、6.5 |
| Reg 5(1)(a) factually accurate and capable of being substantiated | 「there must be sufficient evidence to support and validate the information contained in the advertisement」「If a licensee does not or is unable to provide MOH with the required information, the licensee may have contravened Regulation 5(1)(a).」 | MOH FAQ | 条文明文 | 1.5 |
| Reg 5(1)(d)（前后图禁令）、5(2)（面诊时可给病人看）；效果时限：MOH FAQ 列为 Reg 5(1)(g) 招揽范例 | 「advertisements must not feature "before-and-after" or only "after" treatment photographs, pictures, videos or films, even with disclaimers」；面诊时「may be shown to patients during their consultation with the doctor」。「"Before-and-after" treatment photos」与「Information that promises or suggests that the services can bring about results within a certain time period, e.g. "Instant / immediate teeth whitening", "straight teeth in 2 weeks".」均列为招揽范例 | MOH FAQ | 条文明文 | 1.4、1.5、5.13 |
| Reg 5(1)(g) 招揽：促销与价格措辞（条例只写不得招揽，词表与里程、积分例：细则出自 MOH FAQ） | 「"promotions" which refer to free or discounted services or products provided at or by licensees」「Words or phrases such as "package", in connection with a price discount」「Preferential prices for licensable healthcare services with a "validity period"」「Words or phrases such as "discount", "interest free", "preferential rate", "promotion", "offer", "complimentary", "free", or other words or phrases to the same effect」；里程 / 积分兑换：「Using miles/points/vouchers has a soliciting effect... and this may contravene Regulation 5(1)(g)」 | MOH FAQ | 条文明文 | 1.2、5.6 |
| Reg 6(1) 广告媒介（条例现行版另列 flyers，且只管诊所场所以外的广告）；SEO 两句：细则出自 MOH FAQ（对 Reg 6(4)(a) 推送技术的解答） | 「Such advertisements are only allowed in the following: newspapers, directories, medical journals, magazines, brochures, leaflets, pamphlets and the Internet...」「SEO is not considered as "advertising"... However, if the SEO platform utilises patient reviews and ratings, then such information listed is considered as an advertisement...」 | MOH FAQ | 条文明文 | 1.4、2.4、6.2 |
| Reg 12 公开讲座（条例只准许为自办讲座做广告，不列字段）；允许字段：细则出自 MOH FAQ（FAQ 原表另含题目与简介等项） | 「...confine the advertisement of such events to information that is factual... Names; and Registered professional qualification(s); and Professional title(s) reflecting the register(s) in which the speakers are registered (if any); and Qualification(s) accepted and recognised for display by the relevant professional bodies (if any); and Name(s) of the place(s) of practice...」 | MOH FAQ | 条文明文 | 1.6、3.2 |
| Reg 13(1)、13(3)(b)、13(4)(c)、13(5) 认证与第三方榜单；另 13(2)：受托方不得以任何方式发布荣誉信息（代发机构适用）；「第三方自行发布不担责」：细则出自 MOH FAQ | 「Licensees can only display... any accreditation, certification or award... on their websites and social media accounts... only awards / accreditation that are awarded... for compliance with technical standards...」；「...do not include professional qualifications conferred on registered healthcare professionals, such as professional registration certificates...」；「materials containing... a list of the names of HCSA licensees that have been accorded an honour... are deemed to be an act of advertising... If the party putting up the content is a HCSA licensee and/or an authorised person, they contravene Regulation 13」；「The licensee will not be held responsible if a third party, acting on its own accord, publishes the information on their websites.」 | MOH FAQ | 条文明文 | 1.6、3.3、6.2、6.6 |
| HCSA 第 31(1) 条；第三方荣誉名单算广告，持牌方知情后设法让对方撤下并核实：细则出自 MOH FAQ（第 15、20 页） | 「any organisation that is not a HCSA licensee or an authorised person, and that puts up such information contravenes Section 31(1) HCSA in relation to the publication of that advertisement.」；「once the licensee is made aware of such an advertisement, the licensee should take reasonable steps to get the unauthorised person to remove it and verify that the unauthorised person had done so properly.」 | MOH FAQ | 条文明文 | 6.2、B.2 |
| Reg 14(2)、14(5)(a)、14(5)(b) 评价、证言与背书（Reg 2 把数字评分也算作 review） | 「Licensees are not allowed to reproduce (be it in whole, or in part) any testimonials, endorsements or photos in their premises, website or social media accounts. This includes sharing a user's post that were originally posted on Facebook, Instagram or any social media...」；「Where the review is self-initiated by the patient and not under the influence of the provider, it will be allowed... is not an act of advertising」；「licensees and healthcare professionals must not coerce or offer valuable consideration of any kind to induce patients... to provide testimonials」；允许的评价须「not modified by the licensee or authorised person... (this does not preclude... removing offensive comments (e.g. expletives))」；披露赞助的付费评价：「...it is unethical and inconsistent to allow licensees to pay for and, in so doing, influence the content of the "review"...」。另一句：「Displaying or publishing of any testimonial, endorsement, or photos within a licensee's premises, website or social media account is allowed as long as these testimonials, endorsements or photos were given by the patient directly to the healthcare institution.」（回法见 1.4） | MOH FAQ | 条文明文 | 1.4、6.2、6.5、7.1 |
| Reg 15(1)（礼品、转介类计划不得做广告）、15(2)(a)（分期付款计划只在付款时告知）；「只列确切最终价、不加前缀、不列原价对比」与「促销套餐只在付款时告知」条例里没有：细则出自 MOH FAQ，条文依据归 Reg 5(1)(g) 招揽 | 「Licensees would only be able to list the exact and final price of the services, subject to the following conditions: The advertisement does not indicate any prefix/description to the price; and The advertisement does not include a comparative listing of the prices / original price.」；促销套餐（原问含转介计划）：「advertisements of promotional packages are not allowed as they may induce consumption of the service」「Patients can be informed of such promotional packages only at the point of payment」；转介奖励：「Licensees and/or authorised person are allowed to provide incentives for referral programmes. However, advertisements of such referrals are not allowed as they may induce consumption of the service.」「Patients can be informed of such programmes only at the point of payment」 | MOH FAQ | 条文明文 | 0.4、1.2、1.3、5.1、5.4 |
| Reg 16(1)(a)(i)、16(3) 外链（MOH FAQ 原文写作 Regulation 17(1)(a)，是 FAQ 的笔误：条例第 17(1) 条是一般纠正义务，没有 (a) 项）；16(2) 为设链时不知情的抗辩 | 「a hyperlink which contains non-factual information about the healthcare service provided by the licensee could potentially be a contravention under Regulation 17(1)(a)... Where the licensee becomes aware of a non-compliant hyperlinked website, the licensee must immediately remove the contravening hyperlink...」 | MOH FAQ | 条文明文 | 1.5、5.2 |
| Reg 5(1)(e)（外链页另见 16(1)(e)）；MOH FAQ Annex A Table 1 laudatory 表（非穷尽清单，全表四十余条） | 正文：「laudatory statements are strictly prohibited, regardless of whether they are factually accurate or not」。表内原样列有「Best e.g. options, available techniques」「Extensive experience」「Fully experienced」「Highest volume e.g. surgeon, precision」「Leading」「Only e.g. expert, key opinion leader」「State-of-the-art e.g. technology」「Latest e.g. version, technology, innovations, evolution, breakthrough」「Cutting-edge」「Five star services」 | MOH FAQ | 条文明文 | 1.5、1.6、3.3、6.1、6.2、B.3 |
| Exemption Order（S 1034/2021）第 4 段 纯目录豁免 | MOH FAQ：「Pure directory listings comprising only factual contact details of licensees and/or other businesses/occupants listed, e.g. building directories.」豁免令第 4(2) 段三个条件：「the listing relating to a licensee in a directory must contain only contact information about the licensee」「the directory must list all licensees — (i) by name in alphabetical order; or (ii) in numerical or other sequential order」「the directory must not give greater prominence to the listing relating to any licensee relative to the listing relating to any other licensee」——付费「精选」「置顶」位不在豁免内 | MOH FAQ；SSO S 1034/2021 | 条文明文 | 6.2 |
A.2 SDC ECEG、SMC ECEG 与 SMC 文件
这一节要你做的：查证言、前后图、促销、比较、头衔排版这几条禁令时，来这里核 SDC / SMC 原文句和链接；Circular 2/2022 那一行标的是「未取到原文」，只能照名册字段写，不能当成判断证言、头衔之类问题的依据。
SMC ECEG G2(7) 的原文句取自 SMC 2020-11-25 Advisory 对它的逐字引用；MOH FAQ Reg 14 也引了这一条，用方括号改了人称，并少了「about yourself」。
| 条文号 | 原文句 | URL | 标签 | 用在哪一节 |
|---|---|---|---|---|
| SDC ECEG 5.4.2 | 「In general, dental practitioners may provide information about their qualifications (approved by SDC), areas of practice, practice arrangements and contact details. Such information should be factual, accurate, verifiable, without extravagant claims, not misleading, not sensational, not persuasive, not comparative, and not disparaging.」 | SDC ECEG | 条文明文 | 0.2、1.3、1.5、1.6、3.2 |
| SDC ECEG 5.4.3 | 「A dental practitioner must ensure that he/she does not solicit or encourage the public to seek consultation or treatment from him/her or the organisation he/she is associated with. Only the dental practitioner's name, registered field of practice and place of practice may be mentioned in such instances.」 | SDC ECEG | 条文明文 | 6.4 |
| SDC ECEG 5.4.3.2 | 「If case studies, images (for example, photographs, videos, graphics, animation), devices, models or other props are used to illustrate or explain dental procedures or treatments or their outcomes, dental practitioners must ensure that it is for educational purposes and not used gratuitously. These must not be used in such a way as to exaggerate the quality of their services or to mislead the public into thinking that they are making a claim or guarantee of their expected results.」 | SDC ECEG | 条文明文（原句管的是病例、图片、器械、模型等道具）；1.6 据此推出的文字效果保证禁令：保守线，非条文明文 | 1.6 |
| SDC ECEG 5.4.5 | 「Dental practitioners who have any financial or professional relationship with organisations offering dental services have responsibility for the organisation's information output about themselves... it will not be sufficient for the dental practitioner to plead lack of awareness of the nature or the content of the organisation's information... or lack of ability to exert any influence over it.」 | SDC ECEG | 条文明文 | 1.4、3.2 |
| SDC ECEG 5.4.6(a) | 「Dental practitioners may advertise by providing neutrally toned and objective information about their SDC-registered qualifications, experience, areas of practice and their expertise in procedures.」 | SDC ECEG | 条文明文 | 1.6、3.2 |
| SDC ECEG 5.4.6(b) | 「Dental practitioners must not use "before" and "after", or even only "after" images or information for medical advertising in the public domain as anecdotal cases create unjustified expectations of the results of treatment, which may vary.」 | SDC ECEG | 条文明文 | 1.4、5.2 |
| SDC ECEG 5.4.6(e) | 「Dental practitioners must not offer financial inducements such as free or discounted examinations or treatments... must not lure patients through time-limited special offers, tie-ups with unrelated commercial entities (such as credit cards) or offering gifts or other material incentives... must not offer medical services and products as prizes or gifts in any context.」 | SDC ECEG | 条文明文 | 1.2、5.6 |
| SDC ECEG 5.4.6(f) | 「Testimonials are subjective and must not be used in advertising on any media where the dental practitioner has any control over the content about himself/herself. Dental practitioners must not ask or induce their patients or anyone to write positive testimonials about themselves in any media.」 | SDC ECEG | 条文明文 | 1.4、3.1、5.2、6.5 |
| SDC ECEG 5.4.6(g) | 「Dental practitioners must not disparage other dental practitioners or their practices in their advertising and must not give any impression that they and their practice are superior in any way when compared to other dental practitioners who provide similar services.」 | SDC ECEG | 条文明文 | 0.2、1.3、1.5 |
| SDC ECEG 5.4.6 末段 | 「the following guidelines are recommended: the websites must not have on its web pages or provide hyperlinks to commercial companies, testimonies from satisfied patients or colleagues.」 | SDC ECEG | 条文明文（只管牙医）；5.15 医美页：保守线，非条文明文 | 1.5、5.2、5.15、5.17 |
| SMC ECEG G2(7) | 「Testimonials are subjective and must not be used in advertising on any media where you have any control over the content about yourself. You must not ask or induce your patients or anyone to write positive testimonials about you in any media.」（经 SMC Advisory 逐字转引） | smc.gov.sg/publications-and-newsroom/announcements/advisory--medical-practitioners--participation-in-online-search-engine-optimisation-platforms/ | 条文明文 | 1.4、6.5 |
| SMC Advisory（2020-11-25） | 「Medical practitioners should refrain from participating in online Search Engine Optimisation platforms that make use of patient feedback and ratings, as these feedback and ratings can be considered to be patient testimonials which are forbidden under the circumstances stated in G2(7) of the Singapore Medical Council (SMC) Ethical Code and Ethical Guidelines...」「In particular, medical practitioners should not be paying for such services by purchasing packages from these platforms for the purpose of obtaining patient testimonials, as payment for such packages or services could be considered to be express agreement on the part of medical practitioners to allow patient testimonials to be part of their publicity and medical advertisement activities.」 | 同上一行 | 条文明文 | 1.4、6.2 |
| SMC Circular No. 2/2022 | 头衔排版规则：新加坡的大学可置于姓名前，其余所有头衔只能置于姓名下方；不得使用未合法持有的头衔或暗示未获认证的专科身份——这句是转述，没有直接打开该通告原文核对 | smc.gov.sg（具体通告页待核） | 未取到原文 | 3.2 |
Circular 2/2022：上线前由法务把通告原文调出来逐条核一遍并签字；核对之前，医生页的头衔只照下面两个名册的写法抄。
名册入口（取自 SDC、SMC 官网上的查册链接，核对日 2026-09-23）：牙医 prs.moh.gov.sg/prs/internet/profSearch/main.action?hpe=SDC；医生 prs.moh.gov.sg/prs/internet/profSearch/main.action?hpe=SMC。
A.3 HSA、PDPA 与跨境
这一节要你做的：诊所兼卖护肤品或保健品、评价回复涉及病人身份、或要上中文 / 印尼语页时，来这里核对 HSA、PDPA 与跨境这几条的出处；标「未取到原文」的印尼医疗广告法，上线前必须另外核实，不能拿这张表当结论用。
| 条文号 | 原文句 | URL | 标签 | 用在哪一节 |
|---|---|---|---|---|
| HSA · 治疗产品与保健品广告 | 不得宣称预防、缓解、治愈受管疾病；标签与广告不得虚假误导；虚假广告罚则最高 S$5,000 罚款 / 监禁 2 年（中文转述，没有取到 HSA 原文句）。归 HSA 管这一点，MOH FAQ 原文：「Advertisements of health and medicinal products, including those issued by direct-to-consumer companies, are regulated by HSA under relevant legislation such as the MASA or the Health Products Act (HPA).」 | hsa.gov.sg/therapeutic-products/advertisements；hsa.gov.sg/health-supplements/overview/；MOH FAQ | 条文明文（归 HSA 管）；禁疗效宣称：保守线，非条文明文；罚则数字：未取到原文 | 0.2、5.15 |
| PDPA · 健康数据的敏感性 | 公开回复评价时确认「这位评价者是我们的病人」并复述其接受的治疗，属未经同意披露个人健康数据；病人自己在评价里写了，不等于机构获得对外确认的授权——没有取到 PDPA 具体条号，这是一句合规判断而非条文逐字引用 | pdpc.gov.sg（具体条款页待核） | 保守线，非条文明文 | 5.18、6.5、B.2 |
| 中国《广告法》（2021）第九条 | 原文表述为「国家级、最高级、最佳等用语」，禁绝对化用语；配套罚则 20 万–100 万元人民币（转述，没有取到罚则条的原文句） | chinalawtranslate.com/advertising-law-2021/（英译） | 条文明文（第九条用语）；罚则数字：未取到原文 | 1.6、5.3 |
| 第九条对境外经营者的适用 | 面向中国消费者的境外经营者，实务上通过平台被执行——这一句是推断（把握度 70%），不是条文写明的适用范围 | 同上 | 保守线，非条文明文 | 5.3 |
| 市场监管总局《广告绝对化用语执法指南》 | 并非所有含「最」「第一」的表述都构成违法：指向经营者自身而非商品的、表示时间或空间顺序的、或限定了具体范围且能自证的，有不予认定的余地 | 市场监管总局官网（具体页面待核） | 未取到原文（不作放宽依据） | 1.6、5.3 |
| 本地规管不因买家在境外而放松 | 持牌方在本地、服务在本地提供，面向外国买家的页面照样受全套禁令管；医疗旅游页不得以「这页是给外国人看的」为由加前后对比图——推断（把握度 85%）：未见按受众地域豁免的条文，且主管机构口径下互联网（含社媒与网站）均属受规管媒介 | 无单独条文；媒介口径见 A.1 Reg 6 行 | 保守线，非条文明文 | 5.3 |
| 印尼医疗广告法 | 当前把握度：待核，已有的只是方向性判断——执法对象是印尼境内主体，手段是吊销印尼本地执照——不是已核结论 | 待核 | 未取到原文 | 5.3 |
