Profound vs Scrunch in 2026: Which AI Visibility Platform Is Better for Enterprise Teams?

A side-by-side comparison of Profound and Scrunch, the two enterprise AI visibility platforms most often shortlisted together, based on public pages reviewed on September 23, 2026. Scrunch has been a Sitecore company since June 3, 2026, which changes the decision for some buyers.

Quick answer

Profound is the better choice for enterprise teams that need DeepSeek coverage, prompt-level demand data and marketing agents in one custom contract; its Enterprise plan tracks up to 9 answer engines and it wins four of the six rounds in this comparison. Scrunch is better for teams that want a published entry price and want AI agents to read an optimised version of their site: Core costs $250 a month for 125 prompts on 4 LLMs, and Enterprise adds the Agent Experience Platform (AXP) across 9 LLMs. For teams already on SitecoreAI, Scrunch is the default candidate. Teams that need execution and re-verifiable evidence rather than another dashboard may prefer a managed service such as Canlah AI, covered in its own section below.

This is an editorial comparison of public pricing, product and news pages. It is not a controlled test of either platform’s data accuracy.

Disclosure: Canlah AI publishes this comparison and sells a managed GEO service that competes with both platforms for some of the same budgets, so this is not a neutral review. Profound and Scrunch descriptions come from their public pages and were not verified through paid accounts or private demonstrations. Where one vendor describes the other, the claim is attributed to that vendor.

Profound vs Scrunch at a glance

Profound wins four of six rounds in this comparison and Scrunch wins two, but Scrunch’s two wins, a $250 published plan and AXP delivery to AI agents, are the ones that decide many mid-sized enterprise deals.

Profound vs Scrunch, public pages reviewed September 23, 2026.

Dimension	Profound	Scrunch	Winner
Starting price	Free Trial, 50 prompts daily for 7 days; Enterprise priced on request	Core $250 a month; Enterprise priced on request	Scrunch
Best for	Enterprise AEO programmes that want data, agents and support in one contract	Teams that want a published plan and optimised delivery to AI agents	Depends on scope
Engines on entry plan	3 on Trial: ChatGPT, Gemini, Google AI Overviews	4 on Core: ChatGPT, Perplexity, Google AI Overviews, Copilot	Scrunch
Engines on top plan	Up to 9: ChatGPT, Perplexity, Google AI Mode, Gemini, Copilot, DeepSeek, Claude, Google AI Overviews, Exa Search	9: ChatGPT, Claude, Perplexity, Gemini, Meta AI, Google AI Mode, Google AI Overviews, Copilot, Grok	Profound for DeepSeek
Chinese engines	DeepSeek on Enterprise; Qwen and Doubao not found on reviewed page	Not found on reviewed page	Profound
Demand data	Prompt Volumes, drawn from 1.3 billion+ user prompts per Profound	AI Search Trends, 3 topics on Core, topic-level	Profound
Content execution	AI Marketer and credit-based Agents on both plans	1 page optimisation a month and basic content generation on Core	Profound
Delivery to AI agents	Agent Analytics for crawler traffic; agent-served pages not found on reviewed page	AXP on Enterprise serves an optimised site version to AI agents	Scrunch
Seats	Unlimited on Trial and Enterprise	5 licences on Core; custom on Enterprise	Profound
Enterprise security	SSO/SAML and SOC 2 on Enterprise	SAML and OIDC SSO on Enterprise; Google SSO on Core; SOC 2 not found on reviewed page	Profound
Ownership	Independent; $180 million Series D at a $1.8 billion valuation, September 15, 2026	Sitecore company since June 3, 2026; deal reported at about $225 million	Depends on your CMS

“Not found on reviewed page” means the vendor’s public materials did not name that item when reviewed on September 23, 2026. It is not proof that the capability is absent. Engine lists describe public plan positioning, not independently tested access.

Round 1: Pricing — Scrunch wins

Scrunch wins on price because it publishes one: Core costs $250 a month, while Profound lists only a free seven-day Trial and a custom-priced Enterprise plan. A buyer can budget Scrunch Core from its pricing page; a Profound budget starts with a sales call.

Plan grid, public pricing pages reviewed September 23, 2026.

Plan	Price per month	Prompts	Engines	Seats	Main limit
Profound Trial	Free for 7 days	50 fixed, run daily	3	Unlimited	No history, exports, API or prompt editing
Profound Enterprise	Custom	Tailored plan, daily	Up to 9	Unlimited	Price and credit allowance set in negotiation
Scrunch Core	$250	125 unique	4	5 licences	1 country, 1 language, 1 persona, 5 competitors
Scrunch Enterprise	Custom	Custom	9	Custom	AXP, API and SAML SSO only at this tier
Peec AI Starter	$95	50	Choose 3	Unlimited	DeepSeek and Qwen are paid add-on models
Canlah AI	Scoped after a free 48-hour snapshot	100 to 200 tracked prompts	1 to 4	Managed service	No self-serve dashboard

Source: vendor pricing pages reviewed September 23, 2026, plus the Canlah AI rate card, which is an own rate card and not a market benchmark. Prices are list prices in US dollars before tax and before any negotiated discount.

Profound’s pricing FAQ also names a self-serve Agency Growth plan with 400 agent credits per client workspace each month; its price was not found on the reviewed page. Several third-party reviews still quote older Profound tiers at $99 and $399, which were not listed when reviewed. The practical reading is that Profound is an enterprise contract and Scrunch Core is the only published ongoing plan of the two.

Round 2: Engine coverage — Profound wins

Profound wins engine coverage narrowly: both top plans list nine engines, but only Profound’s Enterprise list includes DeepSeek. Scrunch Enterprise instead adds Meta AI and Grok, which matter more for consumer brands in the US than for B2B buyers in Asia.

At the entry level the result reverses. Scrunch Core runs ongoing tracking on four engines, including Perplexity and Copilot, while Profound’s Trial covers three engines for seven days. Google AI Mode was not found on either entry plan when the pricing pages were reviewed on September 23, 2026, and Gemini was not found on Scrunch Core. Qwen and Doubao were not found on either vendor’s reviewed pages, so a brand selling to Chinese-speaking buyers should test that gap before signing.

Round 3: Prompt data and demand signal — Profound wins

Profound wins on demand data: its Prompt Volumes dataset draws on more than 1.3 billion real user prompts, according to Profound’s own comparison page dated May 8, 2026. Scrunch’s AI Search Trends works at topic level, with three topics on Core, and Profound’s article quotes Scrunch describing that data as directional.

Collection method is the second difference. Profound states that it runs every prompt through the front-end browser rather than API calls. The same Profound article says Scrunch combines browser automation with official platform APIs. That description comes from a competitor, so ask Scrunch to confirm which engines it samples through the interface a buyer actually sees.

Round 4: Content execution — Profound wins

Profound wins content execution because its AI Marketer and credit-based Agents research, draft and report inside the platform on both of its plans, against one page optimisation a month on Scrunch Core. Scrunch keeps basic content generation on Core and puts advanced generation on Enterprise.

The trade-off is focus. Profound’s homepage led with the AI Marketer when reviewed on September 23, 2026, so a team that wants only a measurement layer may be sold agent credits it does not plan to use. Scrunch’s recommendations stop closer to the site team’s backlog, which suits organisations whose writers work in a separate system.

Round 5: Delivery to AI agents — Scrunch wins

Scrunch wins agent-facing delivery: its Agent Experience Platform, sold only on Enterprise, serves an optimised version of a site to AI agents and crawlers, and Sitecore’s acquisition announcement reported a 364% increase in brand presence on non-branded prompts for Akamai on AXP-enabled pages. That 364% is a company-reported figure, not an independent benchmark.

Profound covers the same crawler layer from the measurement side. Its Agent Analytics tracks AI bot traffic through integrations with Akamai, AWS, Cloudflare, Fastly, Vercel and others, and Scrunch Core also includes AI agent and bot traffic reporting. A product that serves separate pages to agents was not found on Profound’s reviewed pages.

Round 6: Enterprise controls — Profound wins

Profound wins enterprise controls on the reviewed pages: Enterprise lists SSO/SAML, SOC 2 compliance, all-time history, CSV and JSON exports, an API and unlimited seats. Scrunch Enterprise lists SAML and OIDC SSO, API and MCP access and a dedicated account team, but SOC 2 was not found on its reviewed pricing page.

Support depth follows the same pattern. Profound’s pricing page offers support options up to a dedicated specialist with a 24-hour SLA. Scrunch Core is email-only with self-serve onboarding, while Enterprise adds Slack, strategy calls and board reporting. Procurement teams should request both security packs rather than rely on pricing-page checklists.

What the Sitecore acquisition changes for Scrunch buyers

The Sitecore acquisition changes one thing for Scrunch buyers: since June 3, 2026, Scrunch is a Sitecore company, and Sitecore said Scrunch recommendations will be automated within SitecoreAI content management, content marketing and digital asset management. Bloomberg reported the price at about $225 million; Sitecore did not disclose terms.

For a SitecoreAI customer, that makes Scrunch the lowest-friction option, because a gap found in an AI answer can move into the same system that publishes the fix. TechTarget reported that existing Scrunch customers can keep using the product on a standalone basis. Teams on another CMS should still ask how long standalone plans will be sold and whether roadmap priority favours Sitecore integrations. Profound, by contrast, remains independent and raised a $180 million Series D on September 15, 2026. More detail is in the analysis of the Sitecore Scrunch acquisition.

Which is better for enterprise teams?

Profound, for most enterprise teams that buy a platform on depth. It wins four of the six rounds in this comparison, tracks DeepSeek, offers prompt-level demand data and ships agents that act on the findings.

Scrunch is the better enterprise answer in two cases. The first is a Sitecore estate, where monitoring and fixes sit with one vendor. The second is a team that wants to prove value on a $250 published plan before a larger contract, then add AXP on Enterprise.

Buy Profound if you need depth, buy Scrunch if you need a published plan

• Buy Profound if you need DeepSeek alongside Western engines, want prompt-level demand data or want agents to turn findings into content under one contract.
• Buy Profound if unlimited seats, SOC 2 and exportable history are procurement requirements.
• Buy Scrunch if you run SitecoreAI or want AI agents to receive an optimised version of your site.
• Buy Scrunch if you need a published price to start, since Core costs $250 a month for 125 prompts.
• Consider Canlah AI if you want a team to run the measurement and the fixes, including Chinese-language buyer questions, rather than another dashboard.

Peec AI vs Scrunch: the mid-market option

Peec AI is the usual third name on a Profound vs Scrunch shortlist, and it undercuts Scrunch on entry price: Starter costs $95 a month for 50 prompts, and Advanced costs $495 for 350 prompts, each on three chosen models with unlimited users. Scrunch Core gives 125 prompts on four fixed engines for $250 with five licences.

In a Peec AI vs Scrunch decision, Peec AI fits agencies and mid-market teams that want more prompts and seats per dollar and multi-country tracking on Advanced. Scrunch fits when monitoring must connect to site audits and agent-facing delivery. Peec AI lists DeepSeek and Qwen as paid add-on models; Qwen was not found on the reviewed Scrunch or Profound pages. The full picture is in the Peec AI review.

Where Canlah AI fits in this comparison

Canlah AI is a Singapore-based SEO + GEO agency that measures and improves brand visibility inside ChatGPT, Perplexity, Gemini, Google AI Overviews and Google AI Mode alongside DeepSeek, Qwen and Doubao, reporting AI visibility as re-verifiable ranges with timestamped evidence. It is a managed service, not a software seat, so it sits in a different budget line from Profound and Scrunch.

Canlah AI’s pricing page lists three tiers, from 100 tracked prompts at weekly cadence on one engine to 200 prompts daily across ChatGPT, Perplexity, Gemini and Google AI Overviews. Every engagement starts with a free 48-hour snapshot, and every probe is stored as a raw record with prompt, full answer, citations and timestamp that the client can re-run.

The limitation is real. Canlah AI has no self-serve dashboard, no prompt-volume dataset and no agent-served site layer, and its prompt sets are smaller than an enterprise Profound plan. Its own visibility is also low: in a September 7, 2026 self-audit of 39 buyer questions run three times each, Canlah AI was named in 7 of 84 non-branded OpenAI answers (8.3%) and in none of 93 Gemini answers. An enterprise that needs thousands of prompts, SSO and a SOC 2 report should shortlist Profound or Scrunch instead.

Frequently asked questions

Profound vs Scrunch: which is better for an enterprise team?

Profound is better for enterprise teams that need DeepSeek coverage, prompt-level demand data and marketing agents, and it wins four of six rounds in this comparison. Scrunch is better for SitecoreAI customers and for teams that want a $250 published plan or AXP delivery to AI agents.

Is Scrunch still sold as a standalone product after the Sitecore acquisition?

Yes, as of September 23, 2026. TechTarget reported that existing Scrunch customers can keep using the product standalone, and scrunch.com still listed Core at $250 a month on that date. Ask Scrunch how long standalone plans will be offered to non-Sitecore customers.

How much do Profound and Scrunch cost?

Scrunch Core costs $250 a month for 125 prompts on four LLMs, and Scrunch Enterprise is custom. Profound lists a free seven-day Trial and a custom Enterprise plan; the $99 and $399 tiers quoted in older reviews were not on its pricing page on September 23, 2026.

Does Scrunch AI track DeepSeek, Qwen or Doubao?

No. None of those engines was named on Scrunch’s pricing page when reviewed on September 23, 2026, which is not proof that tracking is impossible. Profound lists DeepSeek on Enterprise, and Peec AI sells DeepSeek and Qwen as add-on models.

Should I choose Peec AI vs Scrunch for a mid-market team?

Peec AI gives more prompts and seats per dollar, starting at $95 a month for 50 prompts with unlimited users. Scrunch costs $250 for 125 prompts and five licences but adds site audits and a path to AXP.

Is Canlah AI an alternative to Profound or Scrunch?

Canlah AI is an alternative only if you want a managed service rather than a platform. It runs the measurement, keeps raw answer records and delivers on-site and off-site fixes, but it does not offer a self-serve dashboard or enterprise-scale prompt volumes.

Method and sources

Both platforms were compared on six rounds using their public pricing, product and news pages, checked on September 23, 2026. Claims one vendor makes about the other are attributed, not adopted. The comparison is editorial and based on public documentation; it did not test dashboards, sample answers through either product or confirm commercial terms.

• Profound pricing. Trial and Enterprise limits, engine list, seats, security and Agency Growth credits.
• Profound vs Scrunch, Profound, May 8, 2026. Prompt Volumes, collection method and Profound’s description of Scrunch.
• Scrunch pricing. Core and Enterprise prompts, LLMs, licences, AXP, SSO and support.
• Scrunch for agencies. Agency workspaces and referral terms.
• Sitecore acquisition announcement, June 3, 2026. Deal scope and company-reported AXP results.
• TechTarget on the Scrunch acquisition. Standalone access for existing customers.
• TechCrunch on Profound’s Series D, September 15, 2026. Funding and valuation.
• Peec AI pricing. Tier prices, prompts, models and add-ons.
• Canlah AI pricing and GEO services. Tiers, engines and measurement protocol.
• Canlah AI self-audit archive, anonymised, September 7, 2026. Self-visibility figures.

Do not choose between Profound and Scrunch from this page alone. Run the same ten buyer prompts through both trials, in each language your buyers use, and compare the raw answers, the engines behind each figure and what you can export.

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