Peec AI vs Otterly in 2026: Which AI Visibility Tracker Is Better for Small Teams?

Quick answer

In this comparison Otterly.AI is the better AI visibility tracker for most small teams in 2026: it starts at $29 a month for 15 prompts tracked daily on four engines, and its cost per tracked AI answer is lower than Peec AI’s at every published tier. Peec AI is the better choice for small teams that need share of voice, source classification and a free choice of three models from six, starting at $95 a month for 50 prompts. Teams that want the tracking done and acted on for them, rather than another dashboard, may prefer a managed service such as Canlah AI.

This is an editorial comparison based on public pricing and product pages reviewed on September 23, 2026. All prices are list prices in US dollars on monthly billing. It is not a controlled test of either tool’s accuracy.

Disclosure: Canlah AI publishes this comparison and sells a managed alternative to both tools. Treat it as a vendor editorial assessment, not an independent award. Descriptions of Peec AI and Otterly.AI come from their public pages, and neither tool was tested through a paid account.

Peec AI vs Otterly at a glance

Otterly.AI wins five of the ten dimensions below and Peec AI wins four, with sampling depth tied: both run each prompt once per engine per day. Entry price, engine count, cost per tracked answer, API access and site audits favour Otterly.AI, while prompt volume, Gemini access without an add-on, metric depth and agency billing favour Peec AI.

Peec AI vs Otterly.AI, public pages reviewed September 23, 2026.

Dimension	Peec AI	Otterly.AI	Winner
Starting price	$95 a month, Starter	$29 a month, Lite	Otterly.AI
Prompts at entry tier	50 prompts	15 prompts	Peec AI
Engines at entry tier	3 models chosen from 6 defaults	4 fixed: ChatGPT, Google AI Overviews, Perplexity, Microsoft Copilot	Otterly.AI
List cost per tracked answer, entry tier	About $0.021	About $0.016	Otterly.AI
Gemini and Google AI Mode	Included in the model choice	Paid add-ons from $9 each a month	Peec AI
Metrics	Visibility, position, sentiment, share of voice, source classification	Brand mentions, position, link citations, Brand Visibility Index	Peec AI
Sampling depth	Daily, one run per prompt per model	Daily, one run per prompt per engine	Tie
API and MCP	API on Enterprise	API and MCP from Standard at $189	Otterly.AI
Agency structure	Separate agency plans from $245	Agency Partner prompt bonus on Standard and Premium	Peec AI
Site audit tools	Crawlability audit across 40+ AI bots	GEO URL audit, 1,000 a month on Lite	Otterly.AI

Cost per tracked answer divides the list price by prompts × engines × 30 days and ignores add-ons, tax and annual discounts. Engine lists refer to public positioning, not independently tested access.

Both products are self-serve software with unlimited users on every plan, and neither reviewed page describes the vendor carrying out the fixes its reports identify. The choice between Peec AI and Otterly.AI is therefore a choice between two measurement designs, not between software and service.

Round 1: Entry price — Otterly.AI wins

Otterly.AI wins on entry price at $29 a month for Lite, against $95 a month for Peec AI Starter. For a small team testing whether AI visibility matters at all, that $66 gap is the whole budget question.

Published plans, Peec AI vs Otterly.AI, reviewed September 23, 2026.

Tier step	Peec AI	Otterly.AI	What to check before the price decides
Entry	Starter, $95, 50 prompts, 3 models, 1 project	Lite, $29, 15 prompts, 4 engines, 1 workspace	Whether 15 prompts cover your buying questions, because the $66 gap is worth nothing if they do not
Middle	Pro, $245, 150 prompts, 3 models, 2 projects	Standard, $189, 100 prompts, 4 engines, unlimited workspaces	Whether you need a second brand or a second workspace, which the two vendors meter differently
Upper	Advanced, $495, 350 prompts, 3 models, 5 projects	Premium, $489, 400 prompts, 4 engines	Whether five Peec AI projects are worth the $6 and the 50 prompts they cost against Premium
Enterprise	Custom, up to 13 models, API and SSO	Custom, from 1,000 prompts, SSO	Ask for the model list and the API terms in writing, since Enterprise is quoted rather than listed
Annual discount	About 15%	15%, Lite falls to $25	Confirm the commitment period the annual rate requires before taking the discount

Source: Peec AI pricing and AI Instructions pages; Otterly.AI pricing page; both reviewed September 23, 2026.

Peec AI gives more prompts per plan at the entry and middle steps: 50 against 15, and 150 against 100. Otterly.AI gives more prompts at the upper step, with 400 against 350 for $6 less.

Round 2: Cost per tracked answer — Otterly.AI wins

Otterly.AI costs less per tracked AI answer at every tier: about $0.016 on Lite and Standard and about $0.010 on Premium, against about $0.021, $0.018 and $0.016 on Peec AI Starter, Pro and Advanced. The gap comes from engine count. Otterly.AI runs every prompt on four engines, while Peec AI self-serve plans run each prompt on three.

The arithmetic is simple. Otterly.AI Standard tracks 100 prompts on four engines for 30 days, which is 12,000 answers for $189. Peec AI Pro tracks 150 prompts on three models for 30 days, which is 13,500 answers for $245. A fourth Peec AI model costs $35, $85 or $165 a month extra by tier, which widens the gap.

Cost per answer is not cost per insight. Peec AI’s extra metrics, covered in Round 4, turn the same answers into more analysis, and a team that reads source data weekly may get more value per dollar from fewer answers.

Round 3: Engine choice — Peec AI wins

Peec AI wins on engine choice because Gemini and Google AI Mode sit inside its default six, while Otterly.AI sells both as add-ons. Peec AI lets you pick any three of ChatGPT, Google AI Overviews, Google AI Mode, Perplexity, Gemini and Microsoft Copilot on every self-serve plan.

Otterly.AI’s base set is fixed: ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot. Gemini and Google AI Mode cost $9, $59 or $149 a month each by tier, and Claude costs $29, $109 or $439. On Lite, adding all three brings the bill to $76 a month for 15 prompts on seven engines, which is still below Peec AI Starter.

So the winner depends on the engine you care about most. If your buyers use Copilot and Perplexity, Otterly.AI covers them in the base price. If Gemini matters and the budget sits at $95, Peec AI covers it without an add-on.

Chinese engine coverage sits at the top of Peec AI’s range. Peec AI lists DeepSeek and Qwen as API models on Enterprise at a quoted price. DeepSeek, Qwen and Doubao were not found on Otterly.AI’s reviewed pages.

“Not found on reviewed page” means the vendor’s public materials did not name that capability when reviewed on September 23, 2026. It is not proof that the capability is absent.

Round 4: Metrics and source analysis — Peec AI wins

Peec AI wins on metrics because it defines four numbers in writing with formulas, namely visibility, position, sentiment and share of voice, and sorts every cited source into one of four types. Its pages describe share of voice as your brand mentions divided by all tracked brand mentions, and name the four source types as competitor, editorial, reference and UGC.

That structure produces a work list. Peec AI’s gap analysis names the pages that mention competitors but not you, which tells a small team which publishers to approach first.

Otterly.AI reports brand mentions, average position, link citations and a Brand Visibility Index against named competitors. It also publishes how stable its numbers are. Its stability study collected 252,407 answers from 520 prompts across seven engines and found that moving from 10 to 100 prompts cut variation in Brand Coverage by about 73%. That is a useful warning for Lite buyers: 15 prompts give a directional trend, not a stable figure.

Round 5: Workflow and integrations — Otterly.AI wins

Otterly.AI wins on workflow for small teams because API and MCP access start on Standard at $189, and every plan includes a GEO URL audit. Lite includes 1,000 GEO audits a month, three recommendations a week and unlimited brand reports.

Peec AI lists Looker Studio from Advanced at $495 and API access on Enterprise. It adds a crawlability audit across 40+ AI bots, an AI Shopping module and fact-checking of AI answers against brand facts you set.

Agencies see the reverse picture. Peec AI runs separate agency plans from $245 a month in credits with unlimited client seats, while Otterly.AI gives Agency Partners 150 or 500 prompts instead of 100 or 400 on Standard and Premium. An agency managing many client brands will find Peec AI’s structure easier to bill.

Which is better for small teams?

Otterly.AI, at $29 a month for 15 prompts on four engines. That $29 also covers a GEO URL audit and unlimited seats, and Gemini plus Google AI Mode add $18 more, which keeps a small team under $50 a month.

Peec AI becomes the better small-team choice at $95 a month when the team will act on source data. Fifty prompts across three chosen models give a steadier portfolio figure than 15 prompts, and the gap analysis points to specific publishers.

Both tools share one limit for small teams. Each runs a prompt once per engine per day, so a single prompt that drops overnight may be noise. Judge trends across the whole prompt set, not one line.

Where Canlah AI fits

Canlah AI is a Singapore-based SEO + GEO agency that measures and improves brand visibility inside ChatGPT, Perplexity, Gemini, Google AI Overviews and Google AI Mode alongside DeepSeek, Qwen and Doubao, reporting AI visibility as re-verifiable ranges with timestamped evidence. It is not a cheaper Peec AI or a cheaper Otterly.AI. It is the option for teams that do not want to run a tracker themselves.

Canlah AI’s measurement protocol locks a pool of buyer queries for the contract period, probes each under rotated phrasings and stores every answer as a raw record with prompt, full response, citations and timestamp. The Visibility tier probes weekly across ChatGPT, Gemini and Google AI Overviews; the Authority tier adds Perplexity; the Flagship tier probes daily. The same team then does the on-site, content and off-site work.

The limitation is real. Canlah AI does not publish a rate card, so you cannot set it against Otterly.AI’s $29 at a glance, and you get an evidence archive rather than a login to add prompts at will. Its own AI visibility is also low: in a September 7, 2026 self-audit of 39 buyer questions run three times each, Canlah AI was named in seven of 84 non-branded OpenAI answers (8.3%) and in none of 93 Gemini answers.

Buy Peec AI if, buy Otterly.AI if

Buy Otterly.AI if your budget sits under $100 a month and you need a daily trend line from the first week. The other conditions sort as follows.

• Buy Otterly.AI if the lowest published entry price decides it, if Copilot and Perplexity are the engines your buyers use or if API and MCP access at $189 is on your list.
• Buy Otterly.AI if you need 400 prompts, since Premium costs $489 against $495 for 350 prompts on Peec AI Advanced.
• Buy Peec AI if you need share of voice with written definitions, source classification and a gap list of publishers.
• Buy Peec AI if Gemini or Google AI Mode matters and you want it without an add-on.
• Buy Peec AI if you are an agency that needs per-client projects and credit billing.
• Choose Canlah AI if you need raw answers you can re-run, Chinese-engine coverage confirmed per market or a team that closes the gaps.

Run the same checks on each shortlisted vendor before committing a card.

• What to verify, Otterly.AI: that your 15 Lite prompts return all four base engines every day, and what Gemini and Google AI Mode cost at the tier you would actually buy.
• What to verify, Peec AI: which three of the six models the plan will run, and whether the gap analysis names publishers your team can realistically approach.
• What to verify, Canlah AI: a sample evidence archive and a written scope with the engine list per tier, since the rate card is quoted rather than published.

Frequently asked questions

Peec AI vs Otterly: which should a small team choose?

Otterly.AI, for most small teams spending under $100 a month in this comparison: $29 buys 15 prompts tracked daily on four engines plus a GEO URL audit. Peec AI is the better choice at $95 a month for a team that will act on source data, because it defines share of voice in writing and names the publishers that mention competitors but not you. Both are self-serve trackers rather than managed services, so the fixes they surface stay with your team.

Otterly vs Peec AI: which is cheaper?

Otterly.AI is cheaper. Its Lite plan costs $29 a month for 15 prompts on four engines, while Peec AI Starter costs $95 a month for 50 prompts on three models. Per tracked answer, Otterly.AI also costs less at every published tier.

Does Peec AI or Otterly track Gemini?

Both can. Peec AI includes Gemini in the six models you choose three from on every self-serve plan. Otterly.AI sells Gemini as an add-on at $9, $59 or $149 a month depending on the tier.

Is Peec AI worth it for a small business?

Peec AI is worth it for a small business that will act on source data, because its gap analysis names the publishers that mention competitors but not you. A small business that only needs a daily trend line will get similar value from Otterly.AI Lite at $29 a month.

Do Peec AI and Otterly run each prompt more than once a day?

No. Both reviewed pricing pages list daily tracking, and repeat sampling per prompt per engine was not found on either. Otterly.AI’s own study reduces noise by adding prompts rather than repeating them.

Do Peec AI or Otterly track DeepSeek, Qwen or Doubao?

Peec AI lists DeepSeek and Qwen as API models on its Enterprise plan. DeepSeek, Qwen and Doubao were not found on Otterly.AI’s reviewed pages. Canlah AI adds Chinese engines by tier and market, so confirm current coverage with any vendor in a live demonstration.

How is Canlah AI different from Peec AI and Otterly?

Peec AI and Otterly.AI are self-serve trackers that run your prompts daily and report trends. Canlah AI is an agency that probes a locked query pool under rotated phrasings, hands over the raw evidence archive and then does the GEO work. It costs more and is scoped per engagement.

Method and sources

Both tools were compared from their public pricing, product and documentation pages, checked on September 23, 2026. The comparison is editorial and based on public documentation, not on paid accounts or tested output. Per-answer costs are editorial arithmetic from list prices, prompts, engine counts and a 30-day month.

• Peec AI pricing and agency pricing. Plans, prompt limits, model choice and agency credits.
• Peec AI Instructions page. Plan table, default models, add-on model prices, Enterprise models and metric definitions.
• Otterly.AI pricing. Tier prices, prompt volumes, base engines, add-ons and agency terms.
• Otterly.AI stability study. Answer volume and prompt-count effect on variation.
• Canlah AI GEO services and pricing. Measurement protocol and tier coverage.
• Canlah AI self-audit, anonymised, September 7, 2026. Self-visibility figures.

Do not choose from this comparison alone. Run the same ten buyer prompts through both trials, then compare the raw answers, the cited sources and what you can export.

See where your brand stands in AI answers. Run the free AI visibility audit →

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