Peec AI vs Profound in 2026: Which AI Visibility Tool Is Better for Your Team?

Quick answer

Peec AI is the better choice in this comparison for mid-market marketing teams and agencies that want a published price: $95 a month for 50 prompts, $245 for 150 and $495 for 350, each with unlimited seats and three chosen AI models tracked daily. Profound is better for enterprises that want front-end answer sampling across up to nine engines, SSO/SAML, SOC 2 and credit-based AI Marketer agents on a custom contract, after a free seven-day trial of 50 prompts on three engines. Teams that need the gaps closed rather than another dashboard may prefer a managed service such as Canlah AI.

On the six rounds below, Peec AI wins pricing, engine count and published prompt volume, while Profound wins sampling method, execution and enterprise controls. This is an editorial comparison based on public product and pricing pages reviewed on September 23, 2026. It is not a controlled test of tool accuracy.

Disclosure: Canlah AI publishes this comparison and competes with both Peec AI and Profound for some of the same budgets, so this is not a neutral review. Neither vendor paid for inclusion. Competitor descriptions come from public pages and were not verified through paid accounts or private demonstrations.

Peec AI vs Profound at a glance

Peec AI and Profound differ first on price: Peec AI publishes $95, $245 and $495 monthly plans, while Profound publishes only a free trial and a custom Enterprise plan. The table sets the two side by side on the dimensions buyers ask about most.

Peec AI vs Profound, public pricing and product pages reviewed September 23, 2026.

Dimension	Peec AI	Profound	Winner
Starting price	$95 a month for 50 prompts (Starter)	Free 7-day trial, then Enterprise at a custom price	Peec AI
Best for	Mid-market teams and agencies that want self-serve tracking	Enterprise AEO programmes that want monitoring plus agents	Depends on team size
Engines covered	Any 3 of 6 on self-serve; up to 13 models on Enterprise	3 on the trial; capability for up to 9 on Enterprise	Peec AI on count
Prompt volume	50, 150 or 350 prompts tracked daily	50 fixed prompts on the trial; tailored plan on Enterprise	Peec AI on published volume
Sampling method	DeepSeek and Qwen add-ons labelled as API models	Front-end browser queries, per Profound’s own blog	Profound
Execution	Measures and recommends; content is written in your own tools over MCP	AI Marketer, Agents and Context Manager run on credits	Profound
Seats	Unlimited on every plan	Unlimited on the trial and Enterprise	Tie
Enterprise controls	API and SSO on Enterprise	All-time history, CSV and JSON exports, API, SSO/SAML and SOC 2 on Enterprise	Profound
Learning curve	Self-serve signup and setup	Sales-led onboarding after the trial	Peec AI
Doubao coverage	Not found on reviewed page	Not found on reviewed page	Neither

“Not found on reviewed page” means the vendor’s public materials did not name that capability when reviewed on September 23, 2026. It is not proof that the capability is absent. Engine lists refer to public positioning, not independently tested access.

Round 1: Pricing — Peec AI wins

Peec AI wins on pricing because it publishes $95, $245 and $495 monthly plans, while Profound’s brand pricing page lists only a free trial and a custom Enterprise plan. A buyer can model the cost of Peec AI in a spreadsheet before speaking to anyone. With Profound, every ongoing plan starts with a sales call.

Peec AI’s brand plans scale by prompts and projects: Starter covers 50 prompts and one project; Pro covers 150 prompts and two projects; Advanced covers 350 prompts and five projects with multi-country tracking and Looker Studio. A fourth model costs $35, $85 or $165 a month depending on tier, and annual billing takes about 15% off. Agency plans run from $245 to $795 a month in credits, where one credit equals one prompt on one model for one day.

Profound’s trial is generous for a test but thin for ongoing work. It runs 50 fixed prompts daily for seven days on ChatGPT, Gemini and Google AI Overviews, in one language and one region, with no history, exports or API. The pricing FAQ also names an Agency Growth plan with 400 agent credits per client workspace, but its price was not found on the reviewed page.

One claim needs checking. Peec AI’s own comparison page lists Profound at “$99 for 50 prompts” and “$399 for 100 prompts”. Those tiers were not listed on Profound’s brand pricing page when reviewed, so ask Profound’s sales team which plans are still sold before you compare.

Round 2: Engine coverage — Peec AI wins on count

Peec AI wins on engine count, with up to 13 models on Enterprise against Profound’s capability for up to nine. On self-serve plans the two are closer: Peec AI lets you choose any three of six default models, and Profound’s trial fixes three.

Peec AI’s six defaults are ChatGPT, Google AI Mode, Google AI Overviews, Microsoft Copilot, Perplexity and Gemini. Profound’s Enterprise list is ChatGPT, Perplexity, Google AI Mode, Gemini, Microsoft Copilot, DeepSeek, Anthropic Claude, Google AI Overviews and Exa Search. Profound names Claude and Exa Search, which matter for developer and research audiences.

Chinese engines split the two differently. Peec AI lists a DeepSeek API model and a Qwen API model as paid add-ons. Profound names DeepSeek on its Enterprise plan, and Qwen was not found on its reviewed pages. Doubao was not found on either vendor’s reviewed pages, which is a material gap for brands selling to Chinese-speaking buyers in mainland China, Singapore or Malaysia.

Round 3: Sampling method — Profound wins

Profound wins on sampling method because it states that every prompt runs daily through front-end browser queries rather than API calls. Its May 6, 2026 comparison article makes that claim, and adds that its Prompt Volumes data draws on more than 1.3 billion real user prompts.

Front-end sampling matters because consumer products add search, shopping and personalisation layers that raw API output can miss. Peec AI’s reviewed pages describe its DeepSeek and Qwen add-ons as API access, and the collection method for its six default models was not confirmed for this article. Ask both vendors to show one stored answer next to a live screenshot from the same day.

Both tools run each prompt once per model per day. Peec AI’s pricing page calculates monthly AI answers as prompts multiplied by active models and tracking frequency, so 50 prompts on three models produce about 4,500 answers a month. Per-prompt repeat sampling within a day was not found on either vendor’s reviewed pages.

Round 4: Prompt volume — Peec AI wins on published allowance

Peec AI wins on prompt volume that a buyer can see before signing: 50, 150 or 350 prompts tracked daily, against Profound’s 50 fixed prompts on the trial and an unpublished Enterprise allowance. Profound may offer more prompts under contract, but that number is not public.

Demand data differs too. Profound’s Prompt Volumes estimates what users actually ask AI engines, with five searches on the trial and custom access on Enterprise. Peec AI scores relative demand for the topic behind each tracked prompt on a scale of 1 to 5, and suggests prompts from your brand context and coverage gaps.

At list price the published allowances work out to $1.90 per tracked prompt a month on Starter, $1.63 on Pro and $1.41 on Advanced. Profound publishes no equivalent figure, so its cost per tracked prompt can only be established in a quote. Ask for the Enterprise prompt allowance in writing before the two are compared on price.

Round 5: Execution — Profound wins

Profound wins on execution because its AI Marketer, Agents and Context Manager draft content, run recurring workflows and act on findings inside the platform. Peec AI’s own pages place it on the measurement side, with drafting and publishing handled in the tools a team already uses.

Peec AI’s own comparison page frames this as a choice rather than a gap: choose Profound “if you want content written and published inside the tool itself”. Peec AI routes the work to your existing tools instead, through MCP connections to Claude, Cursor, Notion and Linear. For a team that already has writers and an agency, that may be enough. For a team that wants one platform to produce the fixes, Profound’s agent layer is the deciding feature.

Both products are software rather than a service team. Someone still has to publish pages, fix site structure and earn the third-party mentions that AI engines cite.

Round 6: Enterprise controls — Profound wins

Profound wins on enterprise controls because its Enterprise plan lists all-time history, CSV and JSON exports, an API, SSO/SAML and SOC 2 compliance, plus support options up to a dedicated specialist with a 24-hour SLA. Peec AI’s Enterprise plan lists API access, single sign-on, unlimited projects and daily or weekly tracking.

Scale of the vendor also counts for procurement. Profound announced a $180 million Series D at a $1.8 billion valuation on September 15, 2026. Peec AI’s AI Instructions page describes a Berlin company founded in 2025 with about $29 million in funding and claims 3,000+ customers. Security questionnaires, data residency and contract terms should be confirmed with both.

Where AthenaHQ fits: AthenaHQ vs Profound vs Peec AI

AthenaHQ sits between the two on price, with a Free plan of 300 credits and a Starter plan at $295 a month for 3,600 credits across 11 models. Buyers searching “athenahq vs profound vs peec” usually want to know how much of the programme each tool tries to own.

AthenaHQ, Peec AI and Profound, public pages reviewed September 23, 2026.

Tool	Entry paid price	Engines named on reviewed page	Metering	Execution	Main point to verify
Peec AI	$95 a month	3 of 6 on self-serve; up to 13 on Enterprise	Prompts per model per day	Monitoring and recommendations; content in your own tools	Whether the six default models are sampled through the front end or an API
AthenaHQ	$295 a month	11 models incl. AI Mode, Claude, Grok, DeepSeek, Meta AI, Mistral	Credits, one per AI response; some models cost five	Content recommendations and a content optimization agent	How many credits your own prompt set burns once premium models cost five
Profound	Enterprise custom	Up to 9 incl. DeepSeek, Claude, Exa Search	Tailored prompt plan; agent credits	AI Marketer and Agents	The Enterprise prompt allowance and price, which were not found on the reviewed page

Source: Peec AI, AthenaHQ and Profound pricing pages reviewed September 23, 2026. Prices are list prices in US dollars before annual discounts.

AthenaHQ’s credit meter makes sampling depth a visible cost: 3,600 credits cover 40 prompts on three engines once a day for a 30-day month. Peec AI is monitoring-first, AthenaHQ adds recommendations at a published price and Profound adds agents and governance on custom terms.

Where Canlah AI fits

Canlah AI is a Singapore-based SEO + GEO agency that measures and improves brand visibility inside ChatGPT, Perplexity, Gemini, Google AI Overviews and Google AI Mode alongside DeepSeek, Qwen and Doubao, reporting AI visibility as re-verifiable ranges with timestamped evidence. In this comparison Canlah AI is the first call for teams that need execution by people rather than a third dashboard.

Canlah AI’s measurement protocol differs from both tools on sampling. Each engagement locks 20 to 30 buyer queries for 90 days, runs each under at least three phrasing rotations per engine and stores every probe as a raw record with prompt, full answer, citations and timestamp. The client owns the archive, and the findings feed on-site fixes, AI-optimised content and off-site authority work.

The limitation is real. Canlah AI is an agency, not a self-serve seat, and its pricing page runs from 100 tracked prompts at weekly cadence on one engine to 200 prompts daily across ChatGPT, Perplexity, Gemini and Google AI Overviews, fewer than Peec AI’s Advanced plan at 350. Its own visibility is also low: in a September 7, 2026 self-audit of 39 buyer questions run three times each, Canlah AI was named in seven of 84 non-branded OpenAI answers (8.3%) and in none of 93 Gemini answers. A team that only wants to watch its numbers will get more prompts per dollar from Peec AI.

Which is better for your team?

Peec AI is the better choice for most mid-market marketing teams and agencies, at $95 a month for 50 prompts tracked daily on three models with unlimited seats. That plan covers the core monitoring job at a price a buyer can approve without an enterprise contract, and the number is known before any sales call.

Profound is the better choice when the buyer is an enterprise with a security review, a content team that wants agents to act on the data and a budget that suits a custom contract. Its front-end sampling and nine-engine ceiling matter most for brands with large AI search exposure across the US and Europe.

When to buy Peec AI and when to buy Profound

Buy Peec AI at $95 a month when the decision turns on a published price and self-serve access; buy Profound on a custom Enterprise contract when it turns on governance and on who does the work after the report.

• Buy Peec AI if you want a published price, need everyone on the team to log in, manage several client brands as an agency or want to test AI visibility for a month before a larger commitment.
• Buy Profound if you need SSO/SAML and SOC 2 on day one, want all-time history and JSON exports for your data team, or want AI Marketer agents to draft and act on findings inside one platform.
• Buy AthenaHQ if you want 11 models and content recommendations at a published $295 Starter price, and can model your credit use in advance.
• Choose Canlah AI if you need a re-verifiable evidence archive and a team that does the on-site and off-site work, including for Chinese-speaking buyers.

Frequently asked questions

Which is better, Peec AI or Profound?

Peec AI is better for mid-market teams and agencies that want a published price, starting at $95 a month for 50 prompts tracked daily. Profound is better for enterprises that need front-end sampling across up to nine engines, SSO/SAML, SOC 2 and agents that act on the findings. Both verdicts rest on public pages reviewed on September 23, 2026, not on paid accounts.

Is Peec AI cheaper than Profound?

Yes, on published prices. Peec AI lists $95, $245 and $495 monthly plans for 50, 150 and 350 prompts. Profound lists a free seven-day trial and a custom Enterprise plan, so its ongoing price is quoted by sales.

Does Profound still have a $99 plan?

No. A $99 plan was not found on Profound’s brand pricing page when reviewed on September 23, 2026. Peec AI’s comparison page and some third-party reviews still quote $99 and $399 Profound tiers, so confirm current plans with Profound directly.

Which tracks more AI engines, Peec AI or Profound?

Peec AI lists up to 13 models on Enterprise, and Profound lists capability for up to nine. On self-serve and trial plans, both track three engines. Profound names Claude and Exa Search, and Peec AI offers DeepSeek and Qwen as paid API add-ons.

Can Peec AI or Profound guarantee that ChatGPT recommends my brand?

No. A tool can guarantee sampling and reporting, and Profound’s agents can draft changes. Neither can control how an independent model answers every question, so treat any ranking guarantee as a sales claim.

Do Peec AI and Profound track Doubao?

No. Doubao was not found on either vendor’s reviewed pages on September 23, 2026. Profound names DeepSeek on Enterprise, and Peec AI lists DeepSeek and Qwen as add-on API models.

Is Canlah AI a tool like Peec AI and Profound?

No. Canlah AI is a managed SEO + GEO agency that hands over a raw evidence archive and does the fixes. It does not sell self-serve seats, so teams that want their own dashboard should shortlist Peec AI or Profound.

Method and sources

The comparison was built from the two vendors’ current pricing, product and comparison pages, plus AthenaHQ’s pricing page for the three-way question. Public claims were checked on September 23, 2026. The verdicts are editorial and based on public documentation, not private performance data. The review did not independently test either dashboard, compare output accuracy or confirm commercial terms.

• Peec AI pricing and agency pricing. Plans, prompts, models, projects, credits and answer calculation.
• Peec AI vs Profound. Peec AI’s own head-to-head claims, used only as attributed claims.
• Peec AI Instructions page. Company facts, funding, add-on models and metric definitions.
• Profound pricing. Trial limits, Enterprise engine list, history, exports, SSO/SAML, SOC 2 and support.
• Profound homepage. AI Marketer, Agents, Context Manager and Series D announcement.
• AthenaHQ pricing. Free and Starter plans, credits and model list.
• Canlah AI GEO services and pricing. Measurement protocol and tier prompt volumes.
• Canlah AI self-audit and probe archive, anonymised, September 7, 2026. Self-visibility figures.

Do not choose between Peec AI and Profound from this page alone. Run the same ten buyer prompts through both during a trial, then compare the raw answers, the runs behind each figure and what you can export.

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